Information Rules 2025 pdf epub mobi 電子書下載

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Information Rules pdf epub mobi 著者簡介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

Information Rules pdf epub mobi 圖書描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

Information Rules 2025 pdf epub mobi 電子書下載

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Information Rules 2025 pdf epub mobi 電子書下載

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Information Rules pdf epub mobi 讀後感

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第一次知道這本書是在OOPS協助翻譯MIT的微觀經濟學課程時，從參考書目中看到的，這本書被列為網絡經濟那一章的必讀參考書。後來又知道，《信息規則》的作者之一Hal Varian，同時也是曾經用過的教科書《微觀經濟學：現代觀點》的作者，前一本書中翻譯為瓦裏安，後一本書中譯為...

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我們主要關注的是信息對不同消費者的價值。成本：信息的生産成本很高，但是復製成本很低。即高固定成本，低邊際成本。這種成本結構意義重要，我們必須根據顧客價值，而不是生産成本，來為信息産品定價。對同一信息産品進行版本劃分的辦法之一......

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"Information Rules" is a hand book for economic layman to understand emerging Internet economy, to help reader to apply feasible strategies into network business. As author mentioned in the beginning of this book, this book is seeking models, concepts, and ...

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出版者:Harvard Business Review Press

作者:Carl Shapiro

出品人:

頁數:368

譯者:

出版時間:1998-11-19

價格:USD 38.00

裝幀:Hardcover

isbn號碼:9780875848631

叢書系列: