Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.
In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.
發表於2025-02-07
Information Rules 2025 pdf epub mobi 電子書 下載
第一次知道這本書是在OOPS協助翻譯MIT的微觀經濟學課程時,從參考書目中看到的,這本書被列為網絡經濟那一章的必讀參考書。 後來又知道,《信息規則》的作者之一Hal Varian,同時也是曾經用過的教科書《微觀經濟學:現代觀點》的作者,前一本書中翻譯為瓦裏安,後一本書中譯為...
評分Google首席經濟學傢Hal Varian的舊作。 1. 定價:信息的生産成本很高,但是復製成本很低。這種特性導緻瞭成本定價的失靈。 2. 體驗:信息是體驗産品,如果消費者必須嘗試一種産品纔能對他評價,經濟學就把它稱為體驗産品。幾乎所有的新産品都是體驗産品,但是信息在每次被消...
評分英文原版是1999年齣版的。現在看思想還沒過時。作者的基本看法是:經濟規律在互聯網世界依舊生效,在鐵路、電話等互聯係統中的發生過的事對互聯網依舊有藉鑒意義。 書中的案例大部分是20年前的事,還有更老的故事,比較有意思,但是估計許多案例對年輕一代已經非常陌生瞭。 ...
評分第一次知道這本書是在OOPS協助翻譯MIT的微觀經濟學課程時,從參考書目中看到的,這本書被列為網絡經濟那一章的必讀參考書。 後來又知道,《信息規則》的作者之一Hal Varian,同時也是曾經用過的教科書《微觀經濟學:現代觀點》的作者,前一本書中翻譯為瓦裏安,後一本書中譯為...
評分網絡上時間的速度是生活中時間速度的七倍,網絡上注意力持續時間不到生活中的注意力持續時間的七分之一。 一級價格歧視:個人化定價 二級價格歧視:銷售量定價(版本劃分) 三級價格歧視:群體定價 如果你不能把你的個人病例檔案轉到新醫生那裏,你要更換醫生就難得多。要麼...
圖書標籤: 互聯網 經濟 經濟學 信息技術 網絡 TextBook 計算機 commerce
我畢業論文的主要參考讀物之一 - long after that did I find it relative to the economics of networks (e.g. Matthew Jackson) - this is a practical one rather
評分優秀!
評分當年攢phd paper的時候反復讀過,如今是不是該重讀瞭?
評分One of the best books on digital economics!
評分體現瞭Varian和Shapiro智慧和洞見的經典。兩位作者皆為Economics of IT的權威學者。該書齣版數年後,Varian的某歌首席經濟學傢的身份使他更近距離的觀察互聯網行業
Information Rules 2025 pdf epub mobi 電子書 下載