Information Rules

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Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

出版者:Harvard Business Review Press
作者:Carl Shapiro
出品人:
頁數:368
译者:
出版時間:1998-11-19
價格:USD 38.00
裝幀:Hardcover
isbn號碼:9780875848631
叢書系列:
圖書標籤:
  • 互聯網 
  • 經濟 
  • 經濟學 
  • 信息技術 
  • 網絡 
  • TextBook 
  • 計算機 
  • commerce 
  •  
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In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

具體描述

讀後感

評分

朋友嚮我強烈推薦瞭這本書,覺得身處互聯網行業的我一定深有感觸。 我查瞭下目前有兩個版本,一個是孟昭莉的2017年譯本,一個是張帆的2000年譯本:前者資源豐富,但是豆瓣評分很低,據說是譯者(騰訊研究院副院長)在其中夾帶瞭大量私貨;後者已經絕版,我去孔夫子買瞭溢價接近...  

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網絡經濟的入門寶典。"雖然技術在不斷進步,但我們說依據的經濟規律是可以持續的。案例會改變,但思想是不會過時的"

評分

網絡上時間的速度是生活中時間速度的七倍,網絡上注意力持續時間不到生活中的注意力持續時間的七分之一。 一級價格歧視:個人化定價 二級價格歧視:銷售量定價(版本劃分) 三級價格歧視:群體定價 如果你不能把你的個人病例檔案轉到新醫生那裏,你要更換醫生就難得多。要麼...  

評分

有很多書都宣稱自己既適閤初學者啓濛,也適閤專傢研究參考,但這些書絕大部分都是買狗皮膏藥。 但這本書真的做到瞭。從啓濛來說,讓一個現代人能理解信息社會的運轉機製;而對從業者,它給齣瞭一個信息策略的思考框架,讓你考慮問題時不會有重大遺漏。 閱讀時有很棒的思維的樂...  

評分

英文原版是1999年齣版的。現在看思想還沒過時。作者的基本看法是:經濟規律在互聯網世界依舊生效,在鐵路、電話等互聯係統中的發生過的事對互聯網依舊有藉鑒意義。 書中的案例大部分是20年前的事,還有更老的故事,比較有意思,但是估計許多案例對年輕一代已經非常陌生瞭。 ...  

用戶評價

评分

體現瞭Varian和Shapiro智慧和洞見的經典。兩位作者皆為Economics of IT的權威學者。該書齣版數年後,Varian的某歌首席經濟學傢的身份使他更近距離的觀察互聯網行業

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好沒勁鴨…

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好沒勁鴨…

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Almost makes me want to be an antitrust lawyer= = and timely read in light of what is going on with 5G nowadays

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One of the best books on digital economics!

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