Information Rules 2025 pdf epub mobi 電子書下載

☆☆☆☆☆
簡體網頁||繁體網頁

Information Rules pdf epub mobi 著者簡介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

Information Rules pdf epub mobi 圖書描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

Information Rules 2025 pdf epub mobi 電子書下載

Information Rules pdf epub mobi 圖書目錄

下載链接在页面底部

下載連結1
下載連結2
下載連結3

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到本本書屋

onlinetoolsland.com

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

發表於2025-02-16

Information Rules 2025 pdf epub mobi 電子書下載

喜欢 Information Rules 電子書的读者还喜欢

Information Rules pdf epub mobi 讀後感

評分☆☆☆☆☆

讓你深入瞭解信息的特徵和信息經濟運行的規則和環境以及軟件版本的劃分等，balarkliang特彆為您推薦！

評分☆☆☆☆☆

Google首席經濟學傢Hal Varian的舊作。 1. 定價：信息的生産成本很高，但是復製成本很低。這種特性導緻瞭成本定價的失靈。 2. 體驗：信息是體驗産品，如果消費者必須嘗試一種産品纔能對他評價，經濟學就把它稱為體驗産品。幾乎所有的新産品都是體驗産品，但是信息在每次被消...

評分☆☆☆☆☆

第一次知道這本書是在OOPS協助翻譯MIT的微觀經濟學課程時，從參考書目中看到的，這本書被列為網絡經濟那一章的必讀參考書。後來又知道，《信息規則》的作者之一Hal Varian，同時也是曾經用過的教科書《微觀經濟學：現代觀點》的作者，前一本書中翻譯為瓦裏安，後一本書中譯為...

評分☆☆☆☆☆

我們主要關注的是信息對不同消費者的價值。成本：信息的生産成本很高，但是復製成本很低。即高固定成本，低邊際成本。這種成本結構意義重要，我們必須根據顧客價值，而不是生産成本，來為信息産品定價。對同一信息産品進行版本劃分的辦法之一......

評分☆☆☆☆☆

網絡上時間的速度是生活中時間速度的七倍，網絡上注意力持續時間不到生活中的注意力持續時間的七分之一。一級價格歧視：個人化定價二級價格歧視：銷售量定價（版本劃分）三級價格歧視：群體定價如果你不能把你的個人病例檔案轉到新醫生那裏，你要更換醫生就難得多。要麼...

類似圖書點擊查看全場最低價

出版者:Harvard Business Review Press

作者:Carl Shapiro

出品人:

頁數:368

譯者:

出版時間:1998-11-19

價格:USD 38.00

裝幀:Hardcover

isbn號碼:9780875848631

叢書系列:

圖書標籤: 互聯網經濟經濟學信息技術網絡 TextBook 計算機 commerce

Information Rules 2025 pdf epub mobi 電子書下載

想要找書就要到本本書屋

onlinetoolsland.com

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

Information Rules pdf epub mobi 用戶評價

評分☆☆☆☆☆

Almost makes me want to be an antitrust lawyer= = and timely read in light of what is going on with 5G nowadays

評分☆☆☆☆☆

a little bit of outdated for some opinions and examples (at last who could predict the burgeoning of information world anyhow) but as Varian rightly cited the underlying economic principles prevail. 3 major themes: differentiation/lockin/positive feedback.

評分☆☆☆☆☆

一般。沒有學到新的知識也沒有更新到自己的思維模型。不過很大程度上這本書把我之前的所見所聞都捋瞭一遍，慢慢搭建起瞭係統化的框架。

評分☆☆☆☆☆

雖然是99年寫的書，但是多數準則今天仍然適用。放在經濟學科普文裏算相當接地氣的一款，又比絕大多數商學院暢銷書來得有洞見，不是僅僅就案例談案例。

評分☆☆☆☆☆

齣版20年後成瞭我的課本

Information Rules 2025 pdf epub mobi 電子書下載