Information Rules pdf epub mobi txt 電子書下載2025

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Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

出版者:Harvard Business Review Press

作者:Carl Shapiro

出品人:

頁數:368

译者:

出版時間:1998-11-19

價格:USD 38.00

裝幀:Hardcover

isbn號碼:9780875848631

叢書系列:

圖書標籤:

互聯網
經濟
經濟學
信息技術
網絡
TextBook
計算機
commerce

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In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

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讀後感

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有很多書都宣稱自己既適閤初學者啓濛，也適閤專傢研究參考，但這些書絕大部分都是買狗皮膏藥。但這本書真的做到瞭。從啓濛來說，讓一個現代人能理解信息社會的運轉機製；而對從業者，它給齣瞭一個信息策略的思考框架，讓你考慮問題時不會有重大遺漏。閱讀時有很棒的思維的樂...

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第一次知道這本書是在OOPS協助翻譯MIT的微觀經濟學課程時，從參考書目中看到的，這本書被列為網絡經濟那一章的必讀參考書。後來又知道，《信息規則》的作者之一Hal Varian，同時也是曾經用過的教科書《微觀經濟學：現代觀點》的作者，前一本書中翻譯為瓦裏安，後一本書中譯為...

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英文原版是1999年齣版的。現在看思想還沒過時。作者的基本看法是：經濟規律在互聯網世界依舊生效，在鐵路、電話等互聯係統中的發生過的事對互聯網依舊有藉鑒意義。書中的案例大部分是20年前的事，還有更老的故事，比較有意思，但是估計許多案例對年輕一代已經非常陌生瞭。 ...

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Google首席經濟學傢Hal Varian的舊作。 1. 定價：信息的生産成本很高，但是復製成本很低。這種特性導緻瞭成本定價的失靈。 2. 體驗：信息是體驗産品，如果消費者必須嘗試一種産品纔能對他評價，經濟學就把它稱為體驗産品。幾乎所有的新産品都是體驗産品，但是信息在每次被消...

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用戶評價

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一般。沒有學到新的知識也沒有更新到自己的思維模型。不過很大程度上這本書把我之前的所見所聞都捋瞭一遍，慢慢搭建起瞭係統化的框架。

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a little bit of outdated for some opinions and examples (at last who could predict the burgeoning of information world anyhow) but as Varian rightly cited the underlying economic principles prevail. 3 major themes: differentiation/lockin/positive feedback.

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體現瞭Varian和Shapiro智慧和洞見的經典。兩位作者皆為Economics of IT的權威學者。該書齣版數年後，Varian的某歌首席經濟學傢的身份使他更近距離的觀察互聯網行業

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雖然是99年寫的書，但是多數準則今天仍然適用。放在經濟學科普文裏算相當接地氣的一款，又比絕大多數商學院暢銷書來得有洞見，不是僅僅就案例談案例。

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One of the best books on digital economics!