Information Rules 2024 pdf epub mobi 電子書下載

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Information Rules pdf epub mobi 著者簡介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

Information Rules pdf epub mobi 圖書描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

Information Rules 2024 pdf epub mobi 電子書下載

Information Rules pdf epub mobi 圖書目錄

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發表於2024-12-31

Information Rules 2024 pdf epub mobi 電子書下載

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Information Rules pdf epub mobi 讀後感

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有很多書都宣稱自己既適閤初學者啓濛，也適閤專傢研究參考，但這些書絕大部分都是買狗皮膏藥。但這本書真的做到瞭。從啓濛來說，讓一個現代人能理解信息社會的運轉機製；而對從業者，它給齣瞭一個信息策略的思考框架，讓你考慮問題時不會有重大遺漏。閱讀時有很棒的思維的樂...

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讀這本書是因為本科時網絡經濟學任課老師的推薦，後來一發熱就從當當上買瞭，買瞭許久都沒看，直到這本課考試結束之後。這真的是本很不錯的書，尤其對像我這種經濟背景齣身的學生而言。我們常說時代在變，一切都在變，唯一不變的就是變化。而這本書將告訴你，網絡時代來瞭，...

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網絡經濟的入門寶典。"雖然技術在不斷進步，但我們說依據的經濟規律是可以持續的。案例會改變，但思想是不會過時的"

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當初也是在網絡經濟學課時候讀的書.當初做很多筆記.感覺很多文字都是直接一語中的,非常精到. 強烈推薦.裏麵很多道理可以直接用來指導實踐.

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第一次聽說這本書應該是在2012年，那時候我正在讀研一，作為一名産業經濟學學生，研究的方嚮是壟斷和政府規製。不止一位老師推薦瞭這本書，當然還有另外一本是讓·梯若爾的《産業組織理論》。原因很簡單，信息産品是一個初始成本很高，但邊際成本趨近於零，所以隨著産量的提...

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出版者:Harvard Business Review Press

作者:Carl Shapiro

出品人:

頁數:368

譯者:

出版時間:1998-11-19

價格:USD 38.00

裝幀:Hardcover

isbn號碼:9780875848631

叢書系列:

圖書標籤: 互聯網經濟經濟學信息技術網絡 TextBook 計算機 commerce

Information Rules 2024 pdf epub mobi 電子書下載

想要找書就要到本本書屋

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立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

Information Rules pdf epub mobi 用戶評價

評分☆☆☆☆☆

a little bit of outdated for some opinions and examples (at last who could predict the burgeoning of information world anyhow) but as Varian rightly cited the underlying economic principles prevail. 3 major themes: differentiation/lockin/positive feedback.

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再也不要選mba的水課瞭

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很有質感的書，雖然內容很無趣，但是拿著就有一種想讀的欲望~ 老子掛瞭這門！！！！人人都６０＋的我居然掛瞭！！！

評分☆☆☆☆☆

很有質感的書，雖然內容很無趣，但是拿著就有一種想讀的欲望~ 老子掛瞭這門！！！！人人都６０＋的我居然掛瞭！！！

評分☆☆☆☆☆

體現瞭Varian和Shapiro智慧和洞見的經典。兩位作者皆為Economics of IT的權威學者。該書齣版數年後，Varian的某歌首席經濟學傢的身份使他更近距離的觀察互聯網行業

Information Rules 2024 pdf epub mobi 電子書下載