Who Says Elephants Can't Dance?

出版者:HarperBusiness

作者:Louis. V. Gerstner

页数:292

出版时间:2003-12-16

价格:USD 16.99

装帧:Paperback

isbn号码:9780060523800

具体描述

在线阅读本书

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

作者简介

Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

读后感

我看完整本书后，总结出两个字：执行。 就算是IBM最危险的时候，已经有了很好的技术、产品在后面等着。 只是因为IBM太臃肿，忽略了将创新更快的与市场结合。当他大刀阔斧的将既有的技术和产品推广开来，当中碰到任何阻挡，绝不手软，并为受到过去IBM的文化影响，执行到底，使得...  

文/老钱 那些曾经辉煌过、后来却逐渐衰落了的大企业，是否可以根据变化了的情况及时调整战略，促成业务模式和企业文化之转型，进而焕发出第二春来？ 看《谁说大象不能跳舞》前我觉得很难，看完这本书后我依然觉得很难，但知道这种事在一个叫做IBM的伟大企业里发生过。 正如本...  

我看完整本书后，总结出两个字：执行。 就算是IBM最危险的时候，已经有了很好的技术、产品在后面等着。 只是因为IBM太臃肿，忽略了将创新更快的与市场结合。当他大刀阔斧的将既有的技术和产品推广开来，当中碰到任何阻挡，绝不手软，并为受到过去IBM的文化影响，执行到底，使得...  

还没有看完这本书 但我发现这本书可能不适合我现在看 事实上这本书以一种主视角描述自己的琐事却没有一个主题 却展现了IBM的一些在读者面前 就是： IBM是个伟大的公司 30多万的聪明人在这家公司工作，拥有的诺贝尔获奖者比世界上大多国家都要多。。。 是一种自信 我打算继续看...  

用户评价

2018.03.31

Harper 的书很精致，只不过这本关于turnaround的书没有给我带来太多震撼，可能这就是实务与理论的差别吧。不过gerstner关于consulting和industry的观点相当引起我的共鸣

强人郭士纳：1、有能力透过重重复杂，找到业界的发展方向；2、超强的执行能力，将山头林立、官僚严重的IBM变成会跳舞的大象！

brilliant mind.

年初有幸听过Ginni Rometty讲Watson以及IBM面临的挑战，回头来温习一下IBM的故事