The Brand Gap 2024 pdf epub mobi 电子书

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发表于2024-11-12

The Brand Gap 2024 pdf epub mobi 电子书

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Top executives put emphasis on "hard strategies" like economics, legal, timeline, and so on, while neglect the "soft strategies" of the managerial function such as "emotion". Well, what customers feel about a brand at first? The answer is "What I feel about...

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學生、創意人、行銷人必備聖品.. 至於怎樣不得而知. 每個人有每個人的看法和吸收方式. 反正之於我，的確是有點難看得下去. 不過呢，既然是傳説中的學生、創意人、行銷人必備聖品，那還是希望您沒事做的時候翻一翻或許有驚喜和收穫還不一定呢！~

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出版者:New Riders Press

作者:Marty Neumeier

出品人:

页数:0

译者:

出版时间:2003-01-24

价格:USD 14.95

装帧:Paperback

isbn号码:9780735713307

丛书系列:

图书标签: brand design 设计 business 品牌英文原文书商业营销

The Brand Gap 2024 pdf epub mobi 电子书图书描述

Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding ---- a set of five disciplines to help companies bridge the gap between brand strtegy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to undestand it better will suddenly 'get it'. This deceptively simple book offers everyone in the company access to ' the powerful business tool since the spreadsheet".

The Brand Gap 2024 pdf epub mobi 电子书

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