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Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding ---- a set of five disciplines to help companies bridge the gap between brand strtegy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to undestand it better will suddenly 'get it'. This deceptively simple book offers everyone in the company access to ' the powerful business tool since the spreadsheet".

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發表於2024-06-29

The Brand Gap 2024 pdf epub mobi 電子書下載

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這學期Design Insight有四本閱讀書目，在學校圖書館找到其中三本，決意從最薄最好讀的一本入手（事實證明這是個聰明的抉擇）。作為一本入門級的關於品牌管理的設計書籍，不到兩百頁的篇幅，字大行稀且圖文並茂，即使對那些一聽到設計管理（譬如我）就頭痛的人來說也還是感覺似...

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Top executives put emphasis on "hard strategies" like economics, legal, timeline, and so on, while neglect the "soft strategies" of the managerial function such as "emotion". Well, what customers feel about a brand at first? The answer is "What I feel about...

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出版者:New Riders Press

作者:Marty Neumeier

出品人:

頁數:0

譯者:

出版時間:2003-01-24

價格:USD 14.95

裝幀:Paperback

isbn號碼:9780735713307

叢書系列:

圖書標籤: brand design 設計 business 品牌英文原文書商業營銷