The Father of Spin 2024 pdf epub mobi 电子书

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发表于2024-06-02

The Father of Spin 2024 pdf epub mobi 电子书

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出版者:Owl Books

作者:Larry Tye

出品人:

页数:304

译者:

出版时间:2002-09-01

价格:USD 16.00

装帧:Paperback

isbn号码:9780805067897

丛书系列:

图书标签: PR 公关 marketing biography PR-AD-MKT communication Edward Bernays

The Father of Spin 2024 pdf epub mobi 电子书图书描述

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

The Father of Spin 2024 pdf epub mobi 电子书

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