McQuail's Mass Communication Theory 2025 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

McQuail's Mass Communication Theory 2025 pdf epub mobi 电子书著者简介

McQuail's Mass Communication Theory 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2025-01-13

McQuail's Mass Communication Theory 2025 pdf epub mobi 电子书

喜欢 McQuail's Mass Communication Theory 电子书的读者还喜欢

McQuail's Mass Communication Theory 电子书读后感

评分☆☆☆☆☆

研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:Sage Publications Ltd

作者:Denis McQuail

出品人:

页数:616

译者:

出版时间:2005-04-30

价格:USD 42.95

装帧:Paperback

isbn号码:9781412903721

丛书系列:

图书标签: communication 传播理论传播学传播教科书教材麦奎尔英文原版

McQuail's Mass Communication Theory 2025 pdf epub mobi 电子书图书描述

OVER 80,000 COPIES SOLD!

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Thoroughly up-to-date, this new edition includes:

- a glossary of nearly a hundred key terms in media and communication

- additional pedagogical features, such as break out boxes and end of chapter summaries

- more contemporary media examples

The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

McQuail's Mass Communication Theory 2025 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!