Managing Customers as Investments 2024 pdf epub mobi 电子书


Managing Customers as Investments

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发表于2024-11-16

Managing Customers as Investments 2024 pdf epub mobi 电子书

Managing Customers as Investments 2024 pdf epub mobi 电子书

Managing Customers as Investments 2024 pdf epub mobi 电子书



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出版者:Wharton School Publishing
作者:Sunil Gupta
出品人:
页数:224
译者:
出版时间:2005-01-29
价格:USD 34.99
装帧:Hardcover
isbn号码:9780131428959
丛书系列:

图书标签: Marketing   


Managing Customers as Investments 2024 pdf epub mobi 电子书 图书描述

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

Managing Customers as Investments 2024 pdf epub mobi 电子书

Managing Customers as Investments 2024 pdf epub mobi 电子书
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