Managing Customers as Investments 2024 pdf epub mobi 電子書 下載


Managing Customers as Investments

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What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

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Managing Customers as Investments 2024 pdf epub mobi 電子書 下載

Managing Customers as Investments 2024 pdf epub mobi 電子書 下載

Managing Customers as Investments 2024 pdf epub mobi 電子書 下載



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出版者:Wharton School Publishing
作者:Sunil Gupta
出品人:
頁數:224
譯者:
出版時間:2005-01-29
價格:USD 34.99
裝幀:Hardcover
isbn號碼:9780131428959
叢書系列:

圖書標籤: Marketing   


Managing Customers as Investments 2024 pdf epub mobi 電子書 下載
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