具体描述
Book Description
Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors' and Ford's combined, its staff eats for free in a dining room that used to be run by the Grateful Dead's former chef, and its employees traverse the firm's colorful Silicon Valley campus on scooters and inline skates.
The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, change the world through a search engine that would organize every bit of information on the Web for free.
While the company has done exactly that in more than one hundred languages, Google's quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.
Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft's dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of itsfounders' mantra: DO NO EVIL.
Amazon.com
Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling The Bureau and the Mole, and Malseed contributed significantly to two Bob Woodward books, Bush at War and Plan of Attack. The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in The Google Story.
The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows.
As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project.
Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read.
--Peter Han
From Publishers Weekly
If Google's splashy IPO and skyrocketing stock haven't revived the dotcom sector, they have certainly revived the dotcom hype industry, judging by this adulatory history of the Internet search engine. Billionaire founders Larry Page and Sergey Brin, their countercultural rectitude imbibed straight from the Burning Man festival, are brilliant visionaries dedicated to putting all information at mankind's fingertips and "genuinely nice people" who "didn't care about getting rich." Their company motto, "Don't Be Evil," is not just PR boilerplate rendered in fantasy-gaming rhetoric, but a deeply-pondered organizing principle. Washington Post reporter Vise, author of The Bureau and the Mole, and researcher Malseed give a serviceable rundown of the company's rise from grad-student project to web juggernaut, its innovative technology and targeted advertising system, its savvy deal-making and its inevitable battles with Microsoft. But while they raise the occasional quibble about controversial company policies, they generally allow Google's image of idealism to overshadow the reality of a corporate leviathan. Worse, the bloated text feels like the product of an overly broad web search: anything with keyword Google-executives' speeches, seminar talks, informal Q and A sessions with students, company press releases, legal documents, SEC filings, even the company chef's fried chicken recipe-comes up, excerpted at inordinate and rambling length, drowning insight in a flood of information.
From Booklist
Vise, Pulitzer Prize-winning reporter for the Washington Post, and Malseed, contributor to the Post and the Boston Herald, look at a phenomenon that is transforming the culture of the planet. Google has become the de facto search engine on the Web, and computer users across the globe have discovered that the only real way to gain entrance to the Web is to "google." This inside look at this heretofore-secret enterprise reveals a company with a conscience, one that refuses to put ads on its home page or accept ads from gun and cigarette manufacturers, and whose employees eat for free in a dining room run by the former chef of the Grateful Dead. The company motto is, Don't Be Evil. Developed by two Stanford University PhD students in the mid-1990s, Google was a by-product of their attempt to download the entire Internet, but it became an instant hit with the world. The authors follow the story of Google from academic project to venture capital start-up to the explosive Wall Street IPO in 2004.
David Siegfried
About Author
David A. Vise, formerly a Pulitzer Prize-winning reporter for the Washington Post, is now Senior Commentator for breakingviews.com, a leading online international financial commentary service. He is the author of three previous books, including the New York Times bestseller The Bureau and the Mole. Mark Malseed, a former researcher for Bob Woodward, has contributed to the Washington Post, the Boston Herald, and other publications.
From AudioFile Narrated with classy restraint by Stephen Hoye, this story is so exciting it's inescapable. Two precocious sons of professors, one with unbounded curiosity about all things mathematical and the other with an uncanny gift for deal making, created the search engine that revolutionized how we find things on the World Wide Web. Their unconventional story of humor, social responsibility, and relentless curiosity rises above most dot-com sagas because the protagonists are so entertaining. From their beginnings at Stanford through the initial public offering and all the turf wars and intellectual challenges that followed, the story of how these two characters became gazillionaires is totally engaging. T.W.
Book Dimension :
length: (cm)23.1 width:(cm)15.5
作者简介
目录信息
读后感
A must-read for Google fans. Knowing how it originally comes from and grows up let u understand the inner spirit better. A great company serves a purpose. Keeping the purpose and serving it beyond best makes a company great. Moreover, the phrase Page said ...
评分A must-read for Google fans. Knowing how it originally comes from and grows up let u understand the inner spirit better. A great company serves a purpose. Keeping the purpose and serving it beyond best makes a company great. Moreover, the phrase Page said ...
评分说到web2.0，大家肯定会说Web2.0是以Flickr、43Things.com等网站为代表，以Blog、TAG、SNS、RSS、wiki等社会软件的应用为核心，依据六度分隔、xml、ajax等新理论和技术实现的互联网新一代模式。不过，说到现在web2.0的搜索网站是怎样的呢？ 曾经对别人说过，我可...
评分A must-read for Google fans. Knowing how it originally comes from and grows up let u understand the inner spirit better. A great company serves a purpose. Keeping the purpose and serving it beyond best makes a company great. Moreover, the phrase Page said ...
评分I still remember the days when we hook up the Internet at home with a 36.6kbps speed. The dialing of modem which came with buzzing sound indicated that we are connected to the Internet, or not. Back in the days, Excite was the dominant search engine. It wa...
用户评价
这部作品的叙事视角极为独特，它并没有把焦点单纯放在商业帝国的建立上，而是更侧重于揭示支撑起这个帝国运行的底层“算法伦理”是如何被反复审视和定义的。作者的语言风格如同精密的手术刀，精准地剖开了每一个技术突破背后的社会和哲学意涵。阅读这本书，就像是进行了一次对现代信息社会基石的考古挖掘，你会发现，那些看似理所当然的服务背后，曾有过多少次激烈的思想交锋和技术路线的选择。它对早期决策层在面对“信息自由”与“商业变现”之间张力的处理方式，尤其值得玩味，那种在理想与实用之间走钢丝的智慧，是这本书最宝贵的财富之一。它没有提供简单的答案，而是留下了更多发人深省的问题，关于技术应该如何服务于人类，以及信息权力的分配问题。读罢全书，我感到自己的思维被大大拓宽，仿佛站在了时代的十字路口，看到了无数种可能性的交汇点。
评分阅读体验可谓是酣畅淋漓，仿佛被一股强大的信息洪流裹挟着向前奔涌，节奏控制得极佳。开篇的几章着墨于早期团队的思维模式和技术哲学，用语简练而富有力量感，那种白手起家、挑战一切既有秩序的激情，被作者用一种近乎新闻特稿的锐利笔触捕捉到了。随后，叙事视角开始变得多维，我们不仅看到了核心决策层的博弈，也瞥见了底层工程师们为了优化算法而通宵达旦的场景，这种由宏观战略到微观执行的无缝切换，让整个故事立体饱满起来。尤其是在描述产品迭代和市场扩张的关键节点时，作者似乎深谙悬念设置之道，总能在最关键的时刻抛出一个新问题或新对手，迫使读者不得不一口气读下去，探究后续的发展。这本书的精彩之处在于，它没有把那些技术概念枯燥化，而是将其融入到人物的命运和公司的文化肌理之中，读完后，我对“信息索引”这个行为的复杂性和重要性有了全新的认识。它成功地将一个技术驱动的商业故事，转化成了一部充满人性挣扎与时代机遇的史诗篇章。
评分说实话，这本书的笔调相较于很多商业传记显得更为冷静和克制，它似乎有意避开了过度煽情的叙事，而是专注于呈现一个复杂系统从无序到有序的演化过程。作者在数据和事实的堆砌上做得非常扎实，很多关键的决策点都有详实的背景资料支撑，这使得即便是对技术创业领域不太熟悉的读者，也能清晰地把握住事件的逻辑链条。我特别欣赏它对早期组织结构和文化冲突的处理，那种新兴力量与传统思维模式碰撞产生的火花，被描绘得非常真实可感，没有将任何一方脸谱化。与其说这是一本成功学的书，不如说它是一部关于“规模化管理哲学”的案例研究。它细致地展示了当一个项目野蛮生长到一定程度后，如何需要引入更成熟的管理框架来驯服其内在的混乱，以及在这个过程中所必然伴随的阵痛与妥协。阅读过程中，我时常会停下来思考，在那个信息爆炸的前夜，究竟是哪几种关键的思维定势，造就了如今我们习以为常的互联网形态。
评分这本书的文笔带着一种独特的、近乎散文诗般的节奏感，特别是在描述创始人与技术梦想之间的拉扯时，那种迷惘与坚定交织的情绪，非常打动人。它没有采用那种传统传记中对“英雄”的无条件赞美，反而更像是一个观察者，冷静地记录下这个庞大机器是如何在偶然性与必然性之间寻求平衡的。我印象最深的是其中对早期“黑客文化”消亡与“企业文化”建构的对比段落，那种从纯粹的技术理想主义向商业现实主义过渡的微妙心态变化，被捕捉得极其到位。作者没有回避那些不光彩的初期竞争和内部矛盾，反而将其视为成长的必经之路，这使得整本书的基调显得既深刻又富有历史的厚重感。它不仅是关于技术创新的故事，更是关于“如何从一小撮人的愿景，蜕变为影响数十亿人日常行为模式的全球性机构”的深刻洞察，让我对“影响力”这个概念有了更深层次的理解。
评分这本书简直就是一部引人入胜的史诗，它以一种近乎魔幻的方式，将我们带回了那个数字浪潮初现端倪的年代。我仿佛能嗅到硅谷空气中弥漫的咖啡和代码的气息，清晰地感受到那些年轻的头脑是如何被一个看似简单却蕴含无限可能的“搜索”概念所点燃的。作者的叙事功力非凡，他不仅仅是在罗列时间线和关键人物，更是在描绘一群拥有近乎偏执的理想主义者如何对抗传统巨头的围剿，如何在无数次的自我怀疑和技术瓶颈中，一步步将一个宿舍里的项目打造成了全球信息架构的基石。最让我震撼的是他对早期文化构建的深入剖析，那种对用户体验近乎苛刻的追求，以及“不作恶”的朴素口号下所蕴含的巨大商业潜力和道德张力，都被刻画得入木三分。读到某些关键转折点，比如早期融资的艰难，或者在面对竞争对手时的策略抉择，那种紧张感仿佛能穿透纸页，让你不由自主地屏住呼吸，为书中的主角们捏一把汗。这不仅仅是关于一家公司的发展史，更是一部关于现代信息社会诞生史的宏大叙事，充满了对技术乐观主义的赞颂，同时也隐约透露出对未来走向的某种不安。
评分2 Stanfard PHD....
评分像历史短剧一样读吧。毕竟时代和环境大不同了。
评分没坚持看完，当时拿他练练英语翻译
评分2 Stanfard PHD....
评分A wonderful company found by two Stanford PHD. And the two guys are creating this company to change the world. I was wondering when Chinese people can generate such a great company. 10 years ? or 20?
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