Book Description
Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors' and Ford's combined, its staff eats for free in a dining room that used to be run by the Grateful Dead's former chef, and its employees traverse the firm's colorful Silicon Valley campus on scooters and inline skates.
The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, change the world through a search engine that would organize every bit of information on the Web for free.
While the company has done exactly that in more than one hundred languages, Google's quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.
Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft's dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of itsfounders' mantra: DO NO EVIL.
Amazon.com
Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling The Bureau and the Mole, and Malseed contributed significantly to two Bob Woodward books, Bush at War and Plan of Attack. The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in The Google Story.
The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows.
As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project.
Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read.
--Peter Han
From Publishers Weekly
If Google's splashy IPO and skyrocketing stock haven't revived the dotcom sector, they have certainly revived the dotcom hype industry, judging by this adulatory history of the Internet search engine. Billionaire founders Larry Page and Sergey Brin, their countercultural rectitude imbibed straight from the Burning Man festival, are brilliant visionaries dedicated to putting all information at mankind's fingertips and "genuinely nice people" who "didn't care about getting rich." Their company motto, "Don't Be Evil," is not just PR boilerplate rendered in fantasy-gaming rhetoric, but a deeply-pondered organizing principle. Washington Post reporter Vise, author of The Bureau and the Mole, and researcher Malseed give a serviceable rundown of the company's rise from grad-student project to web juggernaut, its innovative technology and targeted advertising system, its savvy deal-making and its inevitable battles with Microsoft. But while they raise the occasional quibble about controversial company policies, they generally allow Google's image of idealism to overshadow the reality of a corporate leviathan. Worse, the bloated text feels like the product of an overly broad web search: anything with keyword Google-executives' speeches, seminar talks, informal Q and A sessions with students, company press releases, legal documents, SEC filings, even the company chef's fried chicken recipe-comes up, excerpted at inordinate and rambling length, drowning insight in a flood of information.
From Booklist
Vise, Pulitzer Prize-winning reporter for the Washington Post, and Malseed, contributor to the Post and the Boston Herald, look at a phenomenon that is transforming the culture of the planet. Google has become the de facto search engine on the Web, and computer users across the globe have discovered that the only real way to gain entrance to the Web is to "google." This inside look at this heretofore-secret enterprise reveals a company with a conscience, one that refuses to put ads on its home page or accept ads from gun and cigarette manufacturers, and whose employees eat for free in a dining room run by the former chef of the Grateful Dead. The company motto is, Don't Be Evil. Developed by two Stanford University PhD students in the mid-1990s, Google was a by-product of their attempt to download the entire Internet, but it became an instant hit with the world. The authors follow the story of Google from academic project to venture capital start-up to the explosive Wall Street IPO in 2004.
David Siegfried
About Author
David A. Vise, formerly a Pulitzer Prize-winning reporter for the Washington Post, is now Senior Commentator for breakingviews.com, a leading online international financial commentary service. He is the author of three previous books, including the New York Times bestseller The Bureau and the Mole. Mark Malseed, a former researcher for Bob Woodward, has contributed to the Washington Post, the Boston Herald, and other publications.
From AudioFile Narrated with classy restraint by Stephen Hoye, this story is so exciting it's inescapable. Two precocious sons of professors, one with unbounded curiosity about all things mathematical and the other with an uncanny gift for deal making, created the search engine that revolutionized how we find things on the World Wide Web. Their unconventional story of humor, social responsibility, and relentless curiosity rises above most dot-com sagas because the protagonists are so entertaining. From their beginnings at Stanford through the initial public offering and all the turf wars and intellectual challenges that followed, the story of how these two characters became gazillionaires is totally engaging. T.W.
Book Dimension :
length: (cm)23.1 width:(cm)15.5
發表於2024-12-25
The Google Story 2024 pdf epub mobi 電子書 下載
1,勾勒瞭兩位老闆布林和佩吉的大緻軌跡 2,描繪瞭該公司的簡曆 3,內容客觀較全麵,能整頓下對GOOGLE公司的認識,從而學到很多東西
評分Google作為互聯網有著傳奇色彩的公司,這本書呈現瞭一個很好的商業案例。書中有許多有用的行業數據和行業信息,以及值得藉鑒的google的融資操作過程和獨樹一幟的發展理念和企業文化。 最後附錄中 23 google search tips 以及google cheat sheet 很實用。
評分Google作為互聯網有著傳奇色彩的公司,這本書呈現瞭一個很好的商業案例。書中有許多有用的行業數據和行業信息,以及值得藉鑒的google的融資操作過程和獨樹一幟的發展理念和企業文化。 最後附錄中 23 google search tips 以及google cheat sheet 很實用。
評分說到web2.0,大傢肯定會說Web2.0是以Flickr、43Things.com等網站為代錶,以Blog、TAG、SNS、RSS、wiki等社會軟件的應用為核心,依據六度分隔、xml、ajax等新理論和技術實現的互聯網新一代模式。不過,說到現在web2.0的搜索網站是怎樣的呢? 曾經對彆人說過,我可...
評分這便是美國新聞記者以慣用的手筆與方式刻畫的傳記。內容乏味,平鋪直敘的。如果喜歡Google又想練習練習英文閱讀,那倒不妨一讀。如果你曾在較常一段時間關注過Google,那這本書對你來說隻是浪費金錢。
圖書標籤: google 傳記 互聯網 商業 商業故事 美國 經驗 經濟學
像曆史短劇一樣讀吧。畢竟時代和環境大不同瞭。
評分像曆史短劇一樣讀吧。畢竟時代和環境大不同瞭。
評分A wonderful company found by two Stanford PHD. And the two guys are creating this company to change the world. I was wondering when Chinese people can generate such a great company. 10 years ? or 20?
評分是看瞭電影facebook纔有興趣讀這本書的。事實證明這些技術天纔們纔不呆,不按社會慣性行事不是他們不理解而是不在乎,佼佼者更是能在鄙視的基礎上顛覆你!信息技術革命確實是場革命,想想工業革命後緊接著來的是神馬吧? 哦彆忘瞭一點,看過時書的好處:經曆時間的驗證,可以知道哪些是鬍扯哪些人厲害。比如,早在gmail産品正式上綫前,其廣告定嚮模式在美國本土就倍受爭議,顧問Templetion當時提齣:這隻是美國,你有沒想過有一天gmail在中國或者阿拉伯世界火瞭你將麵臨怎樣的問題?哈哈,這不就是我們現在麵臨的問題, gmail國慶前後都登不上去也~~
評分2 Stanfard PHD....
The Google Story 2024 pdf epub mobi 電子書 下載