Handbook of Marketing Scales 2025 pdf epub mobi 電子書下載

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Handbook of Marketing Scales pdf epub mobi 著者簡介

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`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research</p>

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This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.

Handbook of Marketing Scales 2025 pdf epub mobi 電子書下載

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發表於2025-01-08

Handbook of Marketing Scales 2025 pdf epub mobi 電子書下載

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雖然年頭稍稍有些遠，但是內容組織得很好。首先，根據問題大類對constructs做瞭分類。其次，列齣對每一個construct的各種測量，general和specific都有。然後，給齣各個測量的最初齣處。其內容偏重consumer research的方麵，畢竟齣版者是Journal of Consumer Research的東...

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