Creative Arts Marketing

出版者:Butterworth-Heinemann

作者:Hill, Elizabeth/ O'Sullivan, Terry/ O'Sullivan, Catherine

页数:384

出版时间:2003-7

价格:$ 73.39

装帧:Pap

isbn号码:9780750657372

图书标签:艺术管理creativeartsMarketing音乐英文原版艺术与公众艺术

As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Marketing techniques; a wholly revised and enhanced set of cases; and entirely revised and updated data on the arts 'industry'. "Creative Arts Marketing" reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers. It is a revised and completely updated new edition of a highly successful specialist marketing title. It offers practical integration of theory and marketing best practice for the arts sector. It is packed with new and updated examples, cases and vignettes.

用户评价

关于创意类市场营销，讲得很全面

关于创意类市场营销，讲得很全面

关于创意类市场营销，讲得很全面

关于创意类市场营销，讲得很全面

关于创意类市场营销，讲得很全面