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发表于2025-04-05

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出版者:

作者:Mark Hughes

出品人:

页数:240

译者:

出版时间:2008-4

价格:110.00元

装帧:

isbn号码:9781591842132

丛书系列:

图书标签: wom marketing Academy

Buzzmarketing 2025 pdf epub mobi 电子书图书描述

“There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people.”

—Ben Cohen, co-founder of Ben & Jerry’s Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing—which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

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