Essential Readings in Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-29

Essential Readings in Marketing 2024 pdf epub mobi 电子书

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出版者:Marketing Science Institute

作者:McAlister, Ruth N. Bolton

出品人:

页数:196

译者:

出版时间:2006-04-27

价格:USD 30.00

装帧:Paperback

isbn号码:9780965711456

丛书系列:

图书标签: 科普市场研究 Marketing Academic

Essential Readings in Marketing 2024 pdf epub mobi 电子书图书描述

Includes abstracts of over 200 award-winning papers in marketing, organized by research topic, with chapter introductions by the editors. Edited by Leigh McAlister, University of Texas at Austin, Ruth N. Bolton, Arizona State University, and Ross Rizley, MSI.

“Essential Readings in Marketing is an excellent and much-needed source of award-winning research in marketing for doctoral students, scholars, and business libraries. McAlister, Bolton, and Rizley have provided a valuable service to the academic marketing profession by organizing the research abstracts into different topical areas and providing an overview of each topic.”

—V. “Seenu” Srinivasan, Adams Distinguished Professor of Management, Stanford University Graduate School of Business

Essential Readings in Marketing 2024 pdf epub mobi 电子书

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