Evil by Design 2024 pdf epub mobi 电子书


Evil by Design

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发表于2024-12-22

Evil by Design 2024 pdf epub mobi 电子书

Evil by Design 2024 pdf epub mobi 电子书

Evil by Design 2024 pdf epub mobi 电子书



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出版者:John Wiley & Sons
作者:Chris Nodder
出品人:
页数:320
译者:
出版时间:2013-7-26
价格:GBP 30.99
装帧:Paperback
isbn号码:9781118422144
丛书系列:

图书标签: 设计  marketing  交互设计  服务设计  产品设计  产品经理  ☆备选原文书  2019   


Evil by Design 2024 pdf epub mobi 电子书 图书描述

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride -- use social proof to position your product in line with your visitors' values Sloth -- build a path of least resistance that leads users where you want them to go Gluttony -- escalate customers' commitment and use loss aversion to keep them there Anger -- understand the power of metaphysical arguments and anonymity Envy -- create a culture of status around your product and feed aspirational desires Lust -- turn desire into commitment by using emotion to defeat rational behavior Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

Evil by Design 2024 pdf epub mobi 电子书

Evil by Design 2024 pdf epub mobi 电子书
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