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The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 电子书

The Art and Science of Interpreting Market Research Evidence
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发表于2024-11-27

The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 电子书

The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 电子书

The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 电子书


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出版者:John Wiley & Sons
作者:David V. L. Smith
出品人:
页数:250
译者:
出版时间:2004-4-1
价格:GBP 37.99
装帧:Hardcover
isbn号码:9780470844243
丛书系列:

图书标签: 职场  市场营销  marketing  analysis   

The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 电子书 图书描述

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions.

"This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions

The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 电子书
The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 电子书
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