The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 電子書 下載

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The Art and Science of Interpreting Market Research Evidence pdf epub mobi 圖書描述

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions.

"This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions

The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 電子書 下載

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發表於2024-12-28

The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 電子書 下載

The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 電子書 下載

The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 電子書 下載

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圖書標籤: 職場  市場營銷  marketing  analysis   

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The Art and Science of Interpreting Market Research Evidence 2024 pdf epub mobi 電子書 下載

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