The Ultimate Question 2024 pdf epub mobi 电子书

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发表于2024-11-23

The Ultimate Question 2024 pdf epub mobi 电子书

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出版者:Harvard Business School Press

作者:Fred Reichheld

出品人:

页数:224

译者:

出版时间:2006-3

价格:225.00元

装帧:Hardcover

isbn号码:9781591397830

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图书标签: 管理 marketing Consulting Bain 咨询 loyalty

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CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.

The Ultimate Question 2024 pdf epub mobi 电子书

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