The IABC Handbook of Organizational Communication 2024 pdf epub mobi 电子书

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发表于2024-05-17

The IABC Handbook of Organizational Communication 2024 pdf epub mobi 电子书

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出版者:Jossey-Bass

作者:Tamara Gillis 编

出品人:

页数:546

译者:

出版时间:2006-4

价格:USD 95.00

装帧:Hardcover

isbn号码:9780787980801

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The IABC Handbook of Organizational Communication 2024 pdf epub mobi 电子书图书描述

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

The IABC Handbook of Organizational Communication 2024 pdf epub mobi 电子书

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