Hooked 2025 pdf epub mobi 电子书

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Hooked 2025 pdf epub mobi 电子书著者简介

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

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发表于2025-01-31

Hooked 2025 pdf epub mobi 电子书

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Hooked 电子书读后感

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书里大部分内容都是基础已知信息，且书中案例都是TOP公司（Facebook、Instagram等）的事后归因，没劲（多一些初创期公司的预判与分析、多一些增长期的分析与改进建议，才有水平）。以下整理一些对自己还有价值的认知，备忘；因为书是别人的，不能写写画画，所以写在本子上，之...

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习惯的力量 ——读《上瘾：让客户养成使用习惯的四大产品逻辑》这个书评写的比较纠结，一方面我本人是从事营销工作的，书中的“HOOK”模型和福格行为模型对我们的工作是有实际指导意义的；另一方面是后脊背发凉，一阵后怕。感觉别人更熟悉我们，我们藏在内心深处的想法、我...

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《上瘾》是我在17年浏览ProductHunt网站时看到的一本书，英文书名叫《Hooked》，它在美国是一本畅销书。一百年前，产品销售比拼的是产能，所以发明了流水线、提高生产率的福特成为时代明星；五十年前，产品销售比拼的是渠道和营销，所以铺货能力强、广告预算高的宝洁成为市场...

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出版者:CreateSpace Independent Publishing Platform

作者:Nir Eyal

出品人:

页数:154

译者:

出版时间:2013-12-26

价格:USD 31.55

装帧:Paperback

isbn号码:9781494277536

丛书系列:

图书标签: 产品设计心理学互联网思维产品设计产品经理商业

Hooked 2025 pdf epub mobi 电子书图书描述

Why do some products capture our attention, while others flop?

What makes us engage with certain products out of habit?

Is there a pattern underlying how technologies hook us?

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.

Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

- Practical insights to create user habits that stick.

- Actionable steps for building products people love.

- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked 2025 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

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Hooked 2025 pdf epub mobi 用户评价

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Commonality of porn, heroine, iPhone, luxury handbags and shoes, WeChat, Facebook and candy crush... Psychological and physiological addiction. It's all about dopamine and dopamine receptors. That is right in my field! lol

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产品设计方面的五星图书。

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A must read!

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看了几章、几篇书评、一个 PPT。第三阶段的 Variable Reward 的 Variable 最受启发。

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比较通用的模型，实践中可以以此来思考和评估产品，解释成功的产品容易，难在用某个方法论把新产品做成功。

Hooked 2025 pdf epub mobi 电子书