Hooked 2024 pdf epub mobi 电子书

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Hooked 2024 pdf epub mobi 电子书著者简介

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

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发表于2024-11-21

Hooked 2024 pdf epub mobi 电子书

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《上瘾》是我在17年浏览ProductHunt网站时看到的一本书，英文书名叫《Hooked》，它在美国是一本畅销书。一百年前，产品销售比拼的是产能，所以发明了流水线、提高生产率的福特成为时代明星；五十年前，产品销售比拼的是渠道和营销，所以铺货能力强、广告预算高的宝洁成为市场...

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出版者:CreateSpace Independent Publishing Platform

作者:Nir Eyal

出品人:

页数:154

译者:

出版时间:2013-12-26

价格:USD 31.55

装帧:Paperback

isbn号码:9781494277536

丛书系列:

图书标签: 产品设计心理学互联网思维产品设计产品经理商业

Hooked 2024 pdf epub mobi 电子书图书描述

Why do some products capture our attention, while others flop?

What makes us engage with certain products out of habit?

Is there a pattern underlying how technologies hook us?

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.

Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

- Practical insights to create user habits that stick.

- Actionable steps for building products people love.

- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

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