Hooked 2024 pdf epub mobi 电子书

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Hooked 2024 pdf epub mobi 电子书著者简介

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

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发表于2024-05-17

Hooked 2024 pdf epub mobi 电子书

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Hooked 电子书读后感

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书里大部分内容都是基础已知信息，且书中案例都是TOP公司（Facebook、Instagram等）的事后归因，没劲（多一些初创期公司的预判与分析、多一些增长期的分析与改进建议，才有水平）。以下整理一些对自己还有价值的认知，备忘；因为书是别人的，不能写写画画，所以写在本子上，之...

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全球最大对冲基金桥水创始人达利欧写了一本畅销商界的书《原则》，里面总结外他这么多年来的生活和工作所遵循的指南。其中达利欧里面有个关于「目标-机器-成果」的模型。把重心放在了机器的优化上，提出了五步流程方法：第一步，确定目标；第二步，发现遇到问题；第三步，...

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习惯的力量 ——读《上瘾：让客户养成使用习惯的四大产品逻辑》这个书评写的比较纠结，一方面我本人是从事营销工作的，书中的“HOOK”模型和福格行为模型对我们的工作是有实际指导意义的；另一方面是后脊背发凉，一阵后怕。感觉别人更熟悉我们，我们藏在内心深处的想法、我...

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出版者:CreateSpace Independent Publishing Platform

作者:Nir Eyal

出品人:

页数:154

译者:

出版时间:2013-12-26

价格:USD 31.55

装帧:Paperback

isbn号码:9781494277536

丛书系列:

图书标签: 产品设计心理学互联网思维产品设计产品经理商业

Hooked 2024 pdf epub mobi 电子书图书描述

Why do some products capture our attention, while others flop?

What makes us engage with certain products out of habit?

Is there a pattern underlying how technologies hook us?

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.

Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

- Practical insights to create user habits that stick.

- Actionable steps for building products people love.

- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked 2024 pdf epub mobi 电子书

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Hooked 2024 pdf epub mobi 用户评价

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Tech Product Manager - How to build habit-forming products by leveraging psychological effects. Clear logics with product illustration

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Couldn't finish. Good design should be sincere and honest, not manipulative.

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操纵用户习惯的技术

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如何让用户对所用的产品上瘾？这本书提出了四步骤：Trigger（提供外部信息，联系内部需求），Action（尽可能便利用户使用过程），Reward（物质与精神满足感），Investment（尽可能让用户多参与，用户付出越多的努力，越可能养成使用习惯）。一个能让用户反复使用的产品必须从某个方面解决或缓解了用户的问题，搔中客户的痒（scratch the user's itch），它就得到了极高的用户忠诚度。

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书中的例子基本上是互联网产品，但是未尝不可给实体产品一些启发

Hooked 2024 pdf epub mobi 电子书