Hooked 2025 pdf epub mobi 电子书

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Hooked 2025 pdf epub mobi 电子书著者简介

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

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发表于2025-04-03

Hooked 2025 pdf epub mobi 电子书

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Hooked 电子书读后感

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用了三个小时读完，做了很多笔记。之前对微信读书不以为然，毕竟有那么多的纸质书还有kindle我都看不完。但是看到越来越多的人在推荐（好吧，主要是斯坦利马同学~）心里也产生了好奇想要看一看。于是，周日终于登陆使用了一下。这大概就是书里面所说的外部触发吧。总之，微信...

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本书揭示了“上瘾”产品背后的设计原理，解释如何通过“触发、行动、多变的酬赏、投入”这一连续的“上瘾循环”，让用户成为欲罢不能的回头客。 1、79%的智能手机用户，会在早晨起床后的15分钟之内翻看手机。 2、现实生活中吸引用户上瘾的钓钩无处不在，它们隐匿在应用程序、体...

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出版者:CreateSpace Independent Publishing Platform

作者:Nir Eyal

出品人:

页数:154

译者:

出版时间:2013-12-26

价格:USD 31.55

装帧:Paperback

isbn号码:9781494277536

丛书系列:

图书标签: 产品设计心理学互联网思维产品设计产品经理商业

Hooked 2025 pdf epub mobi 电子书图书描述

Why do some products capture our attention, while others flop?

What makes us engage with certain products out of habit?

Is there a pattern underlying how technologies hook us?

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.

Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

- Practical insights to create user habits that stick.

- Actionable steps for building products people love.

- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked 2025 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

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Hooked 2025 pdf epub mobi 用户评价

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如何让用户对所用的产品上瘾？这本书提出了四步骤：Trigger（提供外部信息，联系内部需求），Action（尽可能便利用户使用过程），Reward（物质与精神满足感），Investment（尽可能让用户多参与，用户付出越多的努力，越可能养成使用习惯）。一个能让用户反复使用的产品必须从某个方面解决或缓解了用户的问题，搔中客户的痒（scratch the user's itch），它就得到了极高的用户忠诚度。

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看了几章、几篇书评、一个 PPT。第三阶段的 Variable Reward 的 Variable 最受启发。

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比较通用的模型，实践中可以以此来思考和评估产品，解释成功的产品容易，难在用某个方法论把新产品做成功。

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主要是讲建立用户成瘾模式来推销产品，其实想说这个方式既适用于互联网产品，也适用于线下实业，适用于游戏开发也适用于各种教学。模式很简单，但是要操作和实践还是比较难的。

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操纵用户习惯的技术

Hooked 2025 pdf epub mobi 电子书