Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
發表於2024-05-20
Hooked 2024 pdf epub mobi 電子書 下載
全球最大對衝基金橋水創始人達利歐寫瞭一本暢銷商界的書《原則》,裏麵總結外他這麼多年來的生活和工作所遵循的指南。 其中達利歐裏麵有個關於「目標-機器-成果」的模型。把重心放在瞭機器的優化上,提齣瞭五步流程方法: 第一步,確定目標; 第二步,發現遇到問題; 第三步,...
評分書裏大部分內容都是基礎已知信息,且書中案例都是TOP公司(Facebook、Instagram等)的事後歸因,沒勁(多一些初創期公司的預判與分析、多一些增長期的分析與改進建議,纔有水平)。 以下整理一些對自己還有價值的認知,備忘;因為書是彆人的,不能寫寫畫畫,所以寫在本子上,之...
評分全球最大對衝基金橋水創始人達利歐寫瞭一本暢銷商界的書《原則》,裏麵總結外他這麼多年來的生活和工作所遵循的指南。 其中達利歐裏麵有個關於「目標-機器-成果」的模型。把重心放在瞭機器的優化上,提齣瞭五步流程方法: 第一步,確定目標; 第二步,發現遇到問題; 第三步,...
評分你是否有過這樣的經曆? 你發瞭一個朋友圈,你開始時不時拿起手機看一看,你想看看誰點瞭我的贊,他們到底怎麼評論我的?如果每隔幾秒鍾,朋友圈小紅點的數字不斷往上漲,你會越來越加快翻看微信的頻率,迴復朋友們的評論,直到小紅點再也不亮為止。 這個係統不斷鼓勵我們...
圖書標籤: 産品 設計 心理學 互聯網 思維 産品設計 産品經理 商業
書中的例子基本上是互聯網産品,但是未嘗不可給實體産品一些啓發
評分A must read!
評分哎呀哎呀 這樣的書好像中國的某些暢銷書咧
評分口水書
評分Tech Product Manager - How to build habit-forming products by leveraging psychological effects. Clear logics with product illustration
Hooked 2024 pdf epub mobi 電子書 下載