Consumer Insight 2024 pdf epub mobi 电子书

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发表于2024-11-23

Consumer Insight 2024 pdf epub mobi 电子书

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出版者:Kogan Page

作者:Stone, Merlin (EDT)/ Bond, Alison (EDT)/ Foss, Bryan (EDT)

出品人:

页数:256

译者:

出版时间:2004-01-28

价格:USD 39.95

装帧:Paperback

isbn号码:9780749442927

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图书标签: marketing insight 广告小说创意

Consumer Insight 2024 pdf epub mobi 电子书图书描述

"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

Consumer Insight 2024 pdf epub mobi 电子书

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