Global Fashion Brands 2024 pdf epub mobi 电子书

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发表于2024-12-25

Global Fashion Brands 2024 pdf epub mobi 电子书

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出版者:Intellect

作者:

出品人:

页数:295

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出版时间:

价格:USD 68

装帧:Paperback

isbn号码:9781783203574

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图书标签: Fashion Branding

Global Fashion Brands 2024 pdf epub mobi 电子书图书描述

Fashion branding is more than just advertising. It has been defined as the cumulative image approach targeting customers with products, advertising and promotions organized around a coherent image. It helps to encourage the purchase and the repurchase of consumer goods from the same company. While historically, fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship now challenges old methods suggesting that branding is a process that needs to be analysed from a stylistic, luxury and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. In this book authors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing and consumption of style and fashion as part of our global culture.

Global Fashion Brands 2024 pdf epub mobi 电子书

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