Misbehaving

Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.

出版者:W. W. Norton & Company

作者:Richard H. Thaler

页数:432

出版时间:2015-5-11

价格:USD 27.95

装帧:Hardcover

isbn号码:9780393080940

图书标签:行为经济学经济学心理学经济economics英文原版Economics心理

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Get ready to change the way you think about economics.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

读后感

这是一本有趣又有可操作性的书。里面的一些理论用好了，甚至能够提升你的投资格局和业绩。以下这段文字，是投基君围绕如何在实践中应用两位诺贝尔奖得主提出的效用曲线，提升投资业绩的真实分享。欢迎感兴趣的小伙伴关注微信公众号“投基手册”，投基君会持续输出投资方面的干...  

行为经济学，是在经济学的基础上融合了心理学和其他社会科学内容的经济学分支。这一分支因2017年理查德•泰勒获诺贝尔经济学奖，而更加受到关注。说实话，我觉得行为经济学要比传统的写在黑板上的经济学更加有趣，贴近生活。本书以时间线讲述了行为经济学的发展历程 首先，作...  

很久以前读的，不过一直没时间整理，没想到作者得诺奖了。。。 读起来很有意思，个人觉得比thinking fast and slow 更有意思；缺点是缺乏结构，所以整理起来比较麻烦。建议找机会读一读，因为作者写这本书就是为了读起来好玩，许多部分也确实挺有意思 阅读建议 可以先看 google...  

这是一本有趣又有可操作性的书。里面的一些理论用好了，甚至能够提升你的投资格局和业绩。以下这段文字，是投基君围绕如何在实践中应用两位诺贝尔奖得主提出的效用曲线，提升投资业绩的真实分享。欢迎感兴趣的小伙伴关注微信公众号“投基手册”，投基君会持续输出投资方面的干...  

用户评价

Thaler真的很会写，这本书当入门和看八卦不错。

推荐。作者的经济行为学学术回忆录。对行为经济学的系统概述，对生活和赚钱都会有益处。比较直观地披露一些和传统经济学界的论战花絮，颇为有趣。

读完觉得故事还是不错，这是autobiography吧。

3.5.还行。Behavioral economics本身的那些结论不会让人觉得有多么blasphemous或astouding（People actually bought shit like the EMH??），但这种半chronical半topical的写法倒是让人从侧面接触到一些主流经济学中的重要主题与paper，算是提供了一些比一上来就是生平+定理的“经济史”更可见一斑的经济学思想史线索。不过真要批判资本主义的话就别指望哪怕属于“异端”的经济学家了LoL。

非常有意思的经济学