Storytelling with Data

作者简介：Cole Nussbaumer Knaflic数据分析专家，前Google人力分析团队经理，曾任银行和私募基金分析师，曾在马里兰艺术学院教授信息可视化课程。目前专门研究定量信息的有效展示，并撰写热门博客storytellingwithdata.com。她的数据分析研讨会和演示深受世界各地受众追捧。译者简介：陆昊程序员，现于百度云从事数字营销解决方案的研发，在计算广告和大数据领域浸淫多年。与第二译者互为连理。吴梦颖多年广告人，浅涉创投圈，现任数字营销公司伙传播战略发展总监。敏感于数据，动心于设计，善于探索和总结。

出版者:Wiley

作者:Cole Nussbaumer Knaflic

页数:288

出版时间:2015-11-2

价格:USD 39.95

装帧:Paperback

isbn号码:9781119002253

图书标签:数据分析数据可视化可视化Visualization数据科学Data设计英文原版

Don't simply show your data—tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:

Understand the importance of context and audience

Determine the appropriate type of graph for your situation

Recognize and eliminate the clutter clouding your information

Direct your audience's attention to the most important parts of your data

Think like a designer and utilize concepts of design in data visualization

Leverage the power of storytelling to help your message resonate with your audience

Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

读后感

这本书是google前人力分析团队总监柯尔的总结，教我们如何将数据资料转化为清晰易懂的图表。读后醍醐灌顶的感觉。 要点如下： 1. 从出示资料到达到诉求 2.从出示资料到展示成果 3.从出示资料到影响决策 首先要明确一个图表的目的，一般不要超过3个目的：展示成果，了解变化，...

2018 第14本 是本灰常灰常不错的书 一，干货多 二，薄 是谷歌做数据的大牛写的书，介绍了用数据讲故事的方法 其中图表的制作，一些简单的规则， 你去看看现在大数据网站几乎是条条不建议的都能找到，也是飞起~ 以后会买一本当做工具书，很多东西都是需要实践~ 前5章是理论基础...  

简评： 无论是否是数据从业者，都值得看的一本书，8.5分： 1、作者本身也是基于讲故事的原理编辑此书，非常的易读； 2、关于讲故事、作图的原理讲的非常清晰，很容易上手； 读完此书后，自己对于数据可视化、职场沟通都会有一个深刻理解、提升。 最大的感受：这个世界不缺少做...  

用户评价

I quickly learned that spending time on the aesthetic piece—something my colleagues didn’t typically do—meant my work gathered more attention from my boss and my boss’s boss. For me, that was the beginning of seeing value in spending time on the visual communication of data.

内容偏设计层面，常见图表类型的使用范围和禁忌，不是软件和代码执行层面的指导~

不算太进阶但是有用的信息蛮多。没读完。

简单但挺有启发

有效信息非常稀疏的一本书…………