Storytelling with Data

作者简介：Cole Nussbaumer Knaflic数据分析专家，前Google人力分析团队经理，曾任银行和私募基金分析师，曾在马里兰艺术学院教授信息可视化课程。目前专门研究定量信息的有效展示，并撰写热门博客storytellingwithdata.com。她的数据分析研讨会和演示深受世界各地受众追捧。译者简介：陆昊程序员，现于百度云从事数字营销解决方案的研发，在计算广告和大数据领域浸淫多年。与第二译者互为连理。吴梦颖多年广告人，浅涉创投圈，现任数字营销公司伙传播战略发展总监。敏感于数据，动心于设计，善于探索和总结。

出版者:Wiley

作者:Cole Nussbaumer Knaflic

页数:288

出版时间:2015-11-2

价格:USD 39.95

装帧:Paperback

isbn号码:9781119002253

图书标签:数据分析数据可视化可视化Visualization数据科学Data设计英文原版

Don't simply show your data—tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:

Understand the importance of context and audience

Determine the appropriate type of graph for your situation

Recognize and eliminate the clutter clouding your information

Direct your audience's attention to the most important parts of your data

Think like a designer and utilize concepts of design in data visualization

Leverage the power of storytelling to help your message resonate with your audience

Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

读后感

简评： 无论是否是数据从业者，都值得看的一本书，8.5分： 1、作者本身也是基于讲故事的原理编辑此书，非常的易读； 2、关于讲故事、作图的原理讲的非常清晰，很容易上手； 读完此书后，自己对于数据可视化、职场沟通都会有一个深刻理解、提升。 最大的感受：这个世界不缺少做...  

用户评价

不算太进阶但是有用的信息蛮多。没读完。

内容偏设计层面，常见图表类型的使用范围和禁忌，不是软件和代码执行层面的指导~

学界的人也应该好好学习一下

读过don norman，接触过点儿ui/ux之类的人，会觉得有效信息较少。看她解释她的目光移动过程是最无聊的，当你带上了designer的有色眼镜，你的解读就没什么意义了，所以才要不断地user testing啊。两天看完，还是有收获的，顺便提到了vonnegut开心一下。

读完此书之后很有收获，终于明白了做图表的目的是为了将一个故事，学会了怎么去讲故事，还增强了一些技巧。