作者简介:
Cole Nussbaumer Knaflic
数据分析专家,前Google人力分析团队经理,曾任银行和私募基金分析师,曾在马里兰艺术学院教授信息可视化课程。目前专门研究定量信息的有效展示,并撰写热门博客storytellingwithdata.com。她的数据分析研讨会和演示深受世界各地受众追捧。
译者简介:
陆昊
程序员,现于百度云从事数字营销解决方案的研发,在计算广告和大数据领域浸淫多年。与第二译者互为连理。
吴梦颖
多年广告人,浅涉创投圈,现任数字营销公司伙传播战略发展总监。敏感于数据,动心于设计,善于探索和总结。
发表于2024-12-22
Storytelling with Data 2024 pdf epub mobi 电子书
以前,觉得图表用Excel画就行了,能有多少讲究? 看了这本书才发现并非如此,对于图表的使用,是可以有很大提升的 视频地址:https://youtu.be/8EMW7io4rSI 这是作者在google关于本书的讲座,可以先看看是否感兴趣,然后再考虑阅读。顺带一提,作者是g出来的,书中内容曾是g的...
评分 评分2018 第14本 是本灰常灰常不错的书 一,干货多 二,薄 是谷歌做数据的大牛写的书,介绍了用数据讲故事的方法 其中图表的制作,一些简单的规则, 你去看看现在大数据网站几乎是条条不建议的都能找到,也是飞起~ 以后会买一本当做工具书,很多东西都是需要实践~ 前5章是理论基础...
评分❑Flowing Data(flowingdata.com, Nathan Yau):有面向会员的优质内容,也有很多免费而优秀的数据可视化示例。 ❑The Functional Art(thefuncationalart.com, Alberto Cairo):包含对信息图和可视化的介绍,有很多不错的文章提供了建议和示例。 ❑卫报数据博客(theg...
图书标签: 数据分析 数据可视化 可视化 Visualization 数据科学 Data 设计 英文原版
Don't simply show your data—tell a story with it!
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:
Understand the importance of context and audience
Determine the appropriate type of graph for your situation
Recognize and eliminate the clutter clouding your information
Direct your audience's attention to the most important parts of your data
Think like a designer and utilize concepts of design in data visualization
Leverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
好书。总结一下就是可视化不是终点,要解读完的结论可视化再给观众。不要做事做一半(没人能看懂你的分析,也没人能看懂可视化,人们需要的不是数据和分析的可视化,而是结论的可视化)。。推荐一个书里的网站给大家http://viz.wtf/
评分page 141
评分学界的人也应该好好学习一下
评分可以结合pwc coursera的课程一起学习
评分读过don norman,接触过点儿ui/ux之类的人,会觉得有效信息较少。看她解释她的目光移动过程是最无聊的,当你带上了designer的有色眼镜,你的解读就没什么意义了,所以才要不断地user testing啊。两天看完,还是有收获的,顺便提到了vonnegut开心一下。
Storytelling with Data 2024 pdf epub mobi 电子书