作者簡介:
Cole Nussbaumer Knaflic
數據分析專傢,前Google人力分析團隊經理,曾任銀行和私募基金分析師,曾在馬裏蘭藝術學院教授信息可視化課程。目前專門研究定量信息的有效展示,並撰寫熱門博客storytellingwithdata.com。她的數據分析研討會和演示深受世界各地受眾追捧。
譯者簡介:
陸昊
程序員,現於百度雲從事數字營銷解決方案的研發,在計算廣告和大數據領域浸淫多年。與第二譯者互為連理。
吳夢穎
多年廣告人,淺涉創投圈,現任數字營銷公司夥傳播戰略發展總監。敏感於數據,動心於設計,善於探索和總結。
Don't simply show your data—tell a story with it!
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:
Understand the importance of context and audience
Determine the appropriate type of graph for your situation
Recognize and eliminate the clutter clouding your information
Direct your audience's attention to the most important parts of your data
Think like a designer and utilize concepts of design in data visualization
Leverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
發表於2024-11-22
Storytelling with Data 2024 pdf epub mobi 電子書 下載
簡評: 無論是否是數據從業者,都值得看的一本書,8.5分: 1、作者本身也是基於講故事的原理編輯此書,非常的易讀; 2、關於講故事、作圖的原理講的非常清晰,很容易上手; 讀完此書後,自己對於數據可視化、職場溝通都會有一個深刻理解、提升。 最大的感受:這個世界不缺少做...
評分 評分 評分全書閱讀時長在4小時以內,如果按照作者介紹方式進行實操,閱讀時間可控製在8小時之內。 書中精華在於7章以後的內容。如何展示枯燥無聊的數據錶,作者的實際案例講解很有吸引力。作為一本工具書,該書已選擇入我們集團培訓教材,對於初階主管數據處理,數據匯報很有幫助。 書中...
圖書標籤: 數據分析 數據可視化 可視化 Visualization 數據科學 Data 設計 英文原版
page 141
評分好書 就算是沒有很深數據分析技巧的人也特彆適閤看
評分同事送我的生日禮物,一開始很不屑,心想“為什麼送我關於visualization這麼基礎的書,而不是deep learning什麼的”,看瞭以後發現visualization並不基礎,隻是我的visualization skills基礎。。。作為ds想要influence stakeholders,通過數據講好故事很重要,總之這本書非常棒!
評分Highly recommend for a quick read.
評分同事送我的生日禮物,一開始很不屑,心想“為什麼送我關於visualization這麼基礎的書,而不是deep learning什麼的”,看瞭以後發現visualization並不基礎,隻是我的visualization skills基礎。。。作為ds想要influence stakeholders,通過數據講好故事很重要,總之這本書非常棒!
Storytelling with Data 2024 pdf epub mobi 電子書 下載