Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.
发表于2024-05-14
The Attention Merchants 2024 pdf epub mobi 电子书
不夸张的说,现代人生活是被广告包围的,路边的广告牌,公交地铁上,电视,杂志,网页,各种app无不充斥着商品在试图勾起我们的购买欲,吸引我们的注意力。 如果你也和我一样偶尔会好奇,这铺天盖地的广告究竟是怎么开始的,或者你感兴趣免费的电视节目和app到底是如何盈利的...
评分不夸张的说,现代人生活是被广告包围的,路边的广告牌,公交地铁上,电视,杂志,网页,各种app无不充斥着商品在试图勾起我们的购买欲,吸引我们的注意力。 如果你也和我一样偶尔会好奇,这铺天盖地的广告究竟是怎么开始的,或者你感兴趣免费的电视节目和app到底是如何盈利的...
评分不夸张的说,现代人生活是被广告包围的,路边的广告牌,公交地铁上,电视,杂志,网页,各种app无不充斥着商品在试图勾起我们的购买欲,吸引我们的注意力。 如果你也和我一样偶尔会好奇,这铺天盖地的广告究竟是怎么开始的,或者你感兴趣免费的电视节目和app到底是如何盈利的...
评分不夸张的说,现代人生活是被广告包围的,路边的广告牌,公交地铁上,电视,杂志,网页,各种app无不充斥着商品在试图勾起我们的购买欲,吸引我们的注意力。 如果你也和我一样偶尔会好奇,这铺天盖地的广告究竟是怎么开始的,或者你感兴趣免费的电视节目和app到底是如何盈利的...
图书标签: 万维钢推荐 思维 营销 注意力 广告 传媒 美国 Attention
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
时间战场进化史 听万老师推荐才注意到这本书的,已经海外购
评分很好看
评分第一种策略是“小狗战术”,这个说法来自诺贝尔经济学奖,它的意思是:尽可能让自己看起来人畜无害,让竞争对手对你的意图完全不知情。甚至要通过伪装和误导来让市场搞不清楚你的真正意图。 在被市场和竞争对手低估的情况下,当你进入一个新领域时,会给你带来优势。 乔布斯是一个强硬的企业家,但是,他也是采用小狗战术的高手。
评分完全不能被吸引,也许不是书本身不好,只是内容不足以让人觉得“有意思,没想过”,或者在情感上建立链接。
评分TimWu 2016 US SocialScience
The Attention Merchants 2024 pdf epub mobi 电子书