Analytic Activism 2024 pdf epub mobi 电子书


Analytic Activism

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Analytic Activism 2024 pdf epub mobi 电子书 著者简介

David Karpf, Assistant Professor of Media and Public Affairs, George Washington University


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发表于2024-12-24

Analytic Activism 2024 pdf epub mobi 电子书

Analytic Activism 2024 pdf epub mobi 电子书

Analytic Activism 2024 pdf epub mobi 电子书



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出版者:Oxford University Press
作者:David Karpf
出品人:
页数:224
译者:
出版时间:2016-12-1
价格:USD 24.95
装帧:Paperback
isbn号码:9780190266134
丛书系列:Oxford Studies in Digital Politics

图书标签: politics  politicalCommunication  政治沟通  思想史  互联网  digital  communication  analytics   


Analytic Activism 2024 pdf epub mobi 电子书 图书描述

Some of the most remarkable impacts of digital media on political activism lie not in the new types of speech it provides to disorganized masses, but in the new types of listening it fosters among organized pressure groups. Beneath the easily visible waves of e-petitions, "likes," hashtags, and viral videos lies a powerful undercurrent of activated public opinion. In this book, David Karpf offers a rich, detailed assessment of how political organizations carefully monitor this online activity and use it to develop new tactics and strategies that help them succeed in the evolving hybrid media system. Karpf discusses the power and potential of this new "analytic activism," exploring the organizational logics and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines. He investigates how MoveOn.org and it "netroots" peers use analytics to listen more effectively to their members and supporters. He also identifies two boundaries of analytic activism — the analytics floor and analytics frontier — which define the scope of this new style of organized citizen engagement. The book concludes by examining the limitations of analytic activism, raising a cautionary flag about the ways that putting too much faith in digital listening can lead to a weakening of civil society as a whole.

Analytic Activism 2024 pdf epub mobi 电子书

Analytic Activism 2024 pdf epub mobi 电子书
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立刻按 ctrl+D收藏本页
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