The Dynamics of Persuasion 2024 pdf epub mobi 电子书

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The Dynamics of Persuasion 2024 pdf epub mobi 电子书著者简介

Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. He also published the book The Dynamics of Political Communication.

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发表于2024-11-23

The Dynamics of Persuasion 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Richard M. Perloff

出品人:

页数:648

译者:

出版时间:2017-1-8

价格:USD 94.95

装帧:Paperback

isbn号码:9781138100336

丛书系列:

图书标签: 说服 communication 沟通 psychology advertising E

The Dynamics of Persuasion 2024 pdf epub mobi 电子书图书描述

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.

The sixth edition includes:

updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;

new studies of health campaigns;

expanded coverage of social media marketing;

enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.

The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Persuasion 2024 pdf epub mobi 电子书

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