Public Relations Disasters 2024 pdf epub mobi 电子书
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发表于2024-07-07
Public Relations Disasters 2024 pdf epub mobi 电子书
Public Relations Disasters 2024 pdf epub mobi 电子书
Public Relations Disasters 2024 pdf epub mobi 电子书
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出版者:Kogan Page Ltd
作者:McCusker, Gerry
出品人:
页数:327
译者:
出版时间:2006-3
价格:180.00元
装帧:Pap
isbn号码:9780749445720
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Public Relations Disasters 2024 pdf epub mobi 电子书 图书描述
From the top celebrities who have publicly criticized their sponsor's products to corporate photocalls that were a disaster waiting to happen, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Include: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's "McLibel" case.
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