Employee Research 2024 pdf epub mobi 电子书

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发表于2024-12-28

Employee Research 2024 pdf epub mobi 电子书

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出版者:Kogan Page

作者:Peter Goudge

出品人:

页数:209

译者:

出版时间:2006-05-28

价格:USD 39.95

装帧:Paperback

isbn号码:9780749445409

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Employee Research 2024 pdf epub mobi 电子书图书描述

As marketing research in the consumer field has evolved into consumer insight, so this book points the way to the concept of employee insight: a more holistic perspective of employees, the information that they hold and is held about them. It seeks to place the implementation of employee surveys in this broader context for the benefit of business managers including HR practitioners. In addition it introduces marketing research practitioners to the broader, organizational context in which their skills and expertise can play an influential role. From a perspective of a professional market researcher, Employee Research highlights best practice in the conduct of employee research, both qualitative and quantitative, and also examines interrelationships with customers--placing the use of research in a broader context of communication and consultation.

Employee Research 2024 pdf epub mobi 电子书

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