How Advertising Works 2025 pdf epub mobi 电子书

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发表于2025-01-02

How Advertising Works 2025 pdf epub mobi 电子书

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出版者:Sage Publications, Inc

作者:Jones, John Philip 编

出品人:

页数:368

译者:

出版时间:1998-06-10

价格:USD 87.95

装帧:Paperback

isbn号码:9780761912415

丛书系列:

图书标签: 营销 marketing advertising

How Advertising Works 2025 pdf epub mobi 电子书图书描述

John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.

How Advertising Works 2025 pdf epub mobi 电子书

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