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Ads to Icons How Advertising Succeeds in a Multimedia Age 2024 pdf epub mobi 电子书

Ads to Icons How Advertising Succeeds in a Multimedia Age
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发表于2024-10-02

Ads to Icons How Advertising Succeeds in a Multimedia Age 2024 pdf epub mobi 电子书

Ads to Icons How Advertising Succeeds in a Multimedia Age 2024 pdf epub mobi 电子书

Ads to Icons How Advertising Succeeds in a Multimedia Age 2024 pdf epub mobi 电子书


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出版者:Kogan Page Ltd
作者:Paul Springer
出品人:
页数:379 页
译者:
出版时间:2007-05-03
价格:$47.50
装帧:Hardcover
isbn号码:9780749449360
丛书系列:

图书标签: 英文  Advertising   

Ads to Icons How Advertising Succeeds in a Multimedia Age 2024 pdf epub mobi 电子书 图书描述

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising brief. Paul Springer shows how advertising can still rise above the noise and clutter of mass communication to make people take notice. Quoting fifty benchmark cases from five continents, he considers a variety of new advertising methods, including in-game and interactive digital advertising, "flash" stores, and other unified on/offline campaigns. He explains why those campaigns were successful and analyzes their contribution to the field. Examples include campaigns by Nike, Mastercard, Cadbury, Ford, IKEA, and Sony Ericsson.

Ads to Icons How Advertising Succeeds in a Multimedia Age 2024 pdf epub mobi 电子书
Ads to Icons How Advertising Succeeds in a Multimedia Age 2024 pdf epub mobi 电子书
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Ads to Icons How Advertising Succeeds in a Multimedia Age 2024 pdf epub mobi 电子书

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