Fascinate 2024 pdf epub mobi 电子书

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Fascinate 2024 pdf epub mobi 电子书著者简介

莎莉•霍格斯黑德（Sally Hogshead），以一个获得诸多奖项的广告创意人起步，如今是全球知名的品牌顾问和发言人。她曾为星巴克、微软等世界500强公司和众多刚起步的创意工作室作创意推广。

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发表于2024-06-02

Fascinate 2024 pdf epub mobi 电子书

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Fascinate 电子书读后感

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书里讲的几个迷恋的要点，以前已有模糊意识。之前对男女之间的诱惑艺术很感兴趣，还专门研究了好久。本身也实践了很多次，所以对书中的那几点是认同的。这本书把这些因素，总结起来，系统化了这点非常好。起码对我来说，脑中对迷恋的路数，有了一个全局的把握。这本书适合有...

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【迷恋】独特的非理性情感反应，强烈的情感依恋【迷恋的生物基础】天生对脸敏感，微笑会改变声音信息，调情是一切迷恋产生的最基本要素，迷恋的根本原因是内在连接，疯狂的迷恋是为了进化。迷恋的大部分元素都在潜意识层面起作用。【个人品牌】为了变得更加有吸引力，你不必...

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我一直认为许多谈论品牌的人都是半懂不懂的胡诌，其实我们都是凡人，本身有着动物性，能够把人分析透就能找到开启品牌的钥匙，所以研究品牌不如研究人。这本书分析七个引发迷恋的触发器。 1. 欲望，对快感的期待。欲望让人产生一种愉悦的预期。 2. 神秘，代表了未回答的问题...

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出版者:HarperBusiness

作者:Sally Hogshead

出品人:

页数:288

译者:

出版时间:2010-2-9

价格:USD 26.99

装帧:Hardcover

isbn号码:9780061714702

丛书系列:

图书标签: 营销心理学策划 marketing 英文原版女性商业英

Fascinate 2024 pdf epub mobi 电子书图书描述

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City . How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog. Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

Fascinate 2024 pdf epub mobi 电子书

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Fascinate 2024 pdf epub mobi 用户评价

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自己制造一些新名词，讲的旧道理。轶事代替科学。not fascinating at all.开头叫别人给自己的品牌起个独特的名字。这本书在amazon上都不是type name立刻被自动调出来的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.

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