Kellogg on Integrated Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-23

Kellogg on Integrated Marketing 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Iacobucci, Dawn (EDT)/ Calder, Bobby J. (EDT)/ J. L. Kellogg Graduate School of Management Center fo

出品人:

页数:314

译者:

出版时间:2002-11

价格:315.95元

装帧:HRD

isbn号码:9780471204763

丛书系列:

图书标签: marketing Kellogg Management

Kellogg on Integrated Marketing 2024 pdf epub mobi 电子书图书描述

This cutting-edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism’s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing. A must for today’s marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You’ll hear from: • Eric G. Berggren • Stephen Burnett • Bobby J. Calder • Tom Collinger • Adam Duhachek • Lisa Fortini-Campbell • Nigel Hopkins • Dawn Iacobucci • Richard I. Kolsky • Maria Flores Letelier • Edward C. Malthouse • Francis J. Mulhern • Lisa A. Petrison • Andrew Razeghi • Don E. Schultz • Charles Spinosa • Paul Wang

Kellogg on Integrated Marketing 2024 pdf epub mobi 电子书

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