Brand Leadership 2024 pdf epub mobi 电子书

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发表于2024-12-23

Brand Leadership 2024 pdf epub mobi 电子书

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出版者:Simon & Schuster UK

作者:David A. Aaker

出品人:

页数:368

译者:

出版时间:2009-10-1

价格:GBP 9.99

装帧:Paperback

isbn号码:9781847398352

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图书标签: marketing Business&Management brand-mgt brand Aaker

Brand Leadership 2024 pdf epub mobi 电子书图书描述

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadership is the visionary key to business success in the future.

Brand Leadership 2024 pdf epub mobi 电子书

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