Mastering Fashion Marketing 2024 pdf epub mobi 电子书

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Mastering Fashion Marketing 2024 pdf epub mobi 电子书著者简介

Tim Jackson is a Senior Lecturer in Marketing at the London College of Fashion. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger, Dash and the Burton Group PLC. David Shaw has held both commercial and academic posts in the fashion industry. He lectures at the London College of Fashion and is Managing Director of The Marketing Mixture.

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发表于2024-12-26

Mastering Fashion Marketing 2024 pdf epub mobi 电子书

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出版者:Palgrave Macmillan

作者:Jackson, Tim/ Shaw, David

出品人:

页数:240

译者:

出版时间:2009-3-31

价格:GBP 30.00

装帧:Paperback

isbn号码:9781403919021

丛书系列:

图书标签: Fashion Luxury FashionMarket Business&Management 时尚 Tim.Jackson Market MKT

Mastering Fashion Marketing 2024 pdf epub mobi 电子书图书描述

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

Mastering Fashion Marketing 2024 pdf epub mobi 电子书

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