Mastering Fashion Marketing 2024 pdf epub mobi 電子書 下載


Mastering Fashion Marketing

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Mastering Fashion Marketing pdf epub mobi 著者簡介

Tim Jackson is a Senior Lecturer in Marketing at the London College of Fashion. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger, Dash and the Burton Group PLC. David Shaw has held both commercial and academic posts in the fashion industry. He lectures at the London College of Fashion and is Managing Director of The Marketing Mixture.


Mastering Fashion Marketing pdf epub mobi 圖書描述

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

Mastering Fashion Marketing 2024 pdf epub mobi 電子書 下載

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Mastering Fashion Marketing 2024 pdf epub mobi 電子書 下載

Mastering Fashion Marketing 2024 pdf epub mobi 電子書 下載

Mastering Fashion Marketing 2024 pdf epub mobi 電子書 下載



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出版者:Palgrave Macmillan
作者:Jackson, Tim/ Shaw, David
出品人:
頁數:240
譯者:
出版時間:2009-3-31
價格:GBP 30.00
裝幀:Paperback
isbn號碼:9781403919021
叢書系列:

圖書標籤: Fashion  Luxury  FashionMarket  Business&Management  時尚  Tim.Jackson  Market  MKT   


Mastering Fashion Marketing 2024 pdf epub mobi 電子書 下載
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