Multichannel Marketing 2024 pdf epub mobi 电子书

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发表于2024-06-18

Multichannel Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Akin Arikan

出品人:

页数:288

译者:

出版时间:2008-4

价格:253.00元

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isbn号码:9780470239599

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图书标签: marketing

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No longer can the offline remain separate from the online. Integrated, customer–centric, cross–channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization′s bottom line. This must–have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross–channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

Multichannel Marketing 2024 pdf epub mobi 电子书

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