Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-11-17

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出版者:McGraw-Hill Companies

作者:Thomas C. Kinnear

出品人:

页数:0

译者:

出版时间:1995-12-01

价格:USD 80.00

装帧:Hardcover

isbn号码:9780079122520

丛书系列:

图书标签: 营销管理商业 research marketing

Marketing Research 2024 pdf epub mobi 电子书图书描述

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.

Marketing Research 2024 pdf epub mobi 电子书

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