The Discipline of Market Leaders 2024 pdf epub mobi 电子书

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发表于2024-06-30

The Discipline of Market Leaders 2024 pdf epub mobi 电子书

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产品领先、运营卓越、亲近客户。遵循以下四个成功原则： 1. 在三个价值信条（运营卓越、产品领先、亲近顾客）中寻找一个，努力成为最好。市场领袖首先要形成具有竞争力的、难以模仿的[价值主张]（Value Proposition）。 2. 在其他两个信条中获得好的绩效水平。绝不能够让另...

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出版者:Addison-Wesley

作者:Michael; Wiersema, Fred Treacy

出品人:

页数:0

译者:

出版时间:1994

价格:250.00

装帧:Hardcover

isbn号码:9780201406481

丛书系列:

图书标签: 管理市场商业企业营销经济社会思维

The Discipline of Market Leaders 2024 pdf epub mobi 电子书图书描述

How is it that some companies are rewriting the rules of competition in their markets， selling wholly new standards of quality， innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost， best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance， the authors show how to implement this revolutionary approach to business strategy.

The Discipline of Market Leaders 2024 pdf epub mobi 电子书

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