About the Author
Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPR s Radio Lab.
Product Description
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
發表於2024-05-18
How We Decide 2024 pdf epub mobi 電子書 下載
我們的大腦簡單可分為兩部分: 一部分是一部具有許多復雜程序的電腦,情緒感性大腦,一直假設世界的模型,然後從世界中實踐的錯誤中更正學習。 一部分是一個有點過時的計算器,同時能處理的最多6件事,但又非常重要。 感性: 優點:從經驗刺激的錯誤中學習,對於我們經曆過許...
評分 評分這本書的結構很有意思,一二章講被人忽視瞭的emotion的優點,然後第三章又分析瞭emotion的缺點及引齣rationality,第四章是rationality的優點,第五章是rationality的缺點... ...這讓我想起瞭經典的唯物辯證法,事物有其好的一麵,也有其不好的一麵。以前對這經典教條隻...
評分注:【】部分為筆者心得,非原文摘抄。 * 要想做齣正確的決定,既要利用理智的一麵,又要利用情感的一麵。 * 一個好的決策者知道怎麼使用自己的大腦。 * 【在危急時刻作齣正確的判斷需要在平時進行大量的訓練。】 * 【不要試圖追求絕對理性!】 * 在大腦這個層...
圖書標籤: 心理學 思維 判斷與決策 認知科學 決策 心理 Mind decide
這本書告訴我們,“精蟲上腦”這個錶述是多麼栩栩如生又精妙準確……
評分:無
評分Dopamine原來比我想象中扮演的角色的要牛多瞭……但凡書有犯罪學傢和神經科學傢們插一腳,明顯有趣多瞭~
評分這本書告訴我們,“精蟲上腦”這個錶述是多麼栩栩如生又精妙準確……
評分反復反復
How We Decide 2024 pdf epub mobi 電子書 下載