How We Decide pdf epub mobi txt 電子書下載2025

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About the Author

Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPR s Radio Lab.

出版者:Houghton Mifflin Co

作者:Jonah Lehrer

出品人:

頁數:302

译者:

出版時間:2009-02-09

價格:USD 25.00

裝幀:Hardcover

isbn號碼:9780618620111

叢書系列:

圖書標籤:

心理學
思維
判斷與決策
認知科學
決策
心理
Mind
decide

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Product Description

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.

Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

具體描述

讀後感

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一【我們該聽從直覺還是分析？】答案是，取決於情景。知道哪種方法最適閤哪種情景，不僅有用，而且好玩。作者是位講故事的大師，也是新神經科學的啓濛者之一，從以往的作品就可以看齣，西方更喜歡用一種科學的態度去鑽研這些玩意兒，做調研、列數據、擺事實、講道理。...

評分☆☆☆☆☆

這本書的結構很有意思，一二章講被人忽視瞭的emotion的優點，然後第三章又分析瞭emotion的缺點及引齣rationality，第四章是rationality的優點，第五章是rationality的缺點... ...這讓我想起瞭經典的唯物辯證法，事物有其好的一麵，也有其不好的一麵。以前對這經典教條隻...

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謝謝賈裏最先推薦這本書，這是他齣色的書評http://book.douban.com/review/3719047/，謝謝劍的贈書，我真的很喜歡。作者開篇就點明：意識包含兩個不同的思考係統，一個是有意識的理性思考係統，另一個則是無意識的快速的感性思考係統。良好的決定的關鍵在於知道什麼時候依...

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這本書告訴我們，“精蟲上腦”這個錶述是多麼栩栩如生又精妙準確……

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看這本書最大的收獲在於我重新認識瞭情感在判斷和決定中的重要作用。很多時候並不是光有理性分析，一切事情就會有所解決。情感作為潛意識大冰山的水上一角，是讓我們做齣快速也是最佳決定的重要因素。沒有情感的協作，比如反社會人格（可以辨識情感，無法有同情心），孤獨癥（有同情心，但辨識情感睏難）都在人際交往和社會生活中存在嚴重障礙。神奇的多巴胺會從經驗中一次次體驗齣最佳方案，並在適當的時候通過情感感應給齣最佳決定的提示。當然情緒高昂的時候也有失控的時候，比如賭博上癮，信用卡購物上癮，或者抑鬱癥導緻前額葉皮層歇菜。所以讓兩個係統達到平衡，有準確的直覺和完善的理性分析，我們纔能做齣對自己最好的決定。當然這些也是通過練習來強化的，練習也就包括不斷犯錯誤，並分析錯誤得齣教訓，下次纔能進步。

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為什麼大猩猩比專傢高明