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About the Author

Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPR s Radio Lab.

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发表于2024-11-02

How We Decide 2024 pdf epub mobi 电子书

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今晚小盆友们来了，开聊女人的直觉~联系多巴胺神经系统进行解答，大家惊叹：原来直觉也很靠谱！嘻嘻~终于有点读心理的感觉了~激励我继续修心，哈哈其实觉得，任何生物比起外在环境来说都很弱小噶~所以人渴望找到规律，渴望确定性。而人脑内的多巴胺神经系统就是专...

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一【我们该听从直觉还是分析？】答案是，取决于情景。知道哪种方法最适合哪种情景，不仅有用，而且好玩。作者是位讲故事的大师，也是新神经科学的启蒙者之一，从以往的作品就可以看出，西方更喜欢用一种科学的态度去钻研这些玩意儿，做调研、列数据、摆事实、讲道理。...

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出版者:Houghton Mifflin Co

作者:Jonah Lehrer

出品人:

页数:302

译者:

出版时间:2009-02-09

价格:USD 25.00

装帧:Hardcover

isbn号码:9780618620111

丛书系列:

图书标签: 心理学思维判断与决策认知科学决策心理 Mind decide

How We Decide 2024 pdf epub mobi 电子书图书描述

Product Description

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.

Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

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