Geoffrey Miller is an evolutionary psychologist
and author of The Mating Mind. He was educated at
Columbia and Stanford and is associate professor of
psychology at the University of New Mexico. He lives
in Albuquerque, New Mexico, with his wife, daughter,
and many products.
发表于2024-07-01
Spent 2024 pdf epub mobi 电子书
启发点: 民主、宗教也是营销 注重体验的消费主义看起来从唯物主义变成了唯心主义 一般以上的工作都是关于营销 你以为非正式的社会标准是你自由的选择么,其实你又是被洗脑了,比如播放饶舌音乐,就能展现他们的酷炫、态度和街头气息 社区的多样性会让社区没有凝聚感,大家就通...
评分引言 总体上人们都会有目的地互相夸耀和伪装自己的个人特质和优点,至少在潜意识中是这样 消费主义并不是物质的,而是符号的,它主要关注的是符号象征形象和品牌的心里世界。 你还需要一点存在主义勇气,去接受多年来强迫自己努力工作和追求地位的消费行为也许都是收到了误导的...
评分 评分启发点: 民主、宗教也是营销 注重体验的消费主义看起来从唯物主义变成了唯心主义 一般以上的工作都是关于营销 你以为非正式的社会标准是你自由的选择么,其实你又是被洗脑了,比如播放饶舌音乐,就能展现他们的酷炫、态度和街头气息 社区的多样性会让社区没有凝聚感,大家就通...
评分图书标签: 社会 psychology sociology marketing science consumption 科普 社会学
Evolutionary psychology—the compelling science
of human nature—has clarified the prehistoric origins
of human behavior and influenced many fields ranging
from economics to personal relationships. In Spent
Geoffrey Miller applies this revolutionary science’s
principles to a new domain: the sensual wonderland
of marketing and status seeking that we call American
consumer culture. Starting with the basic notion that
the goods and services we buy unconsciously advertise
our biological potential as mates and friends, Miller
examines the hidden factors that dictate our choices in
everything from lipstick to cars, from the magazines
we read to the music we listen to. With humor and
insight, Miller analyzes an array of product choices
and deciphers what our decisions say about ourselves,
giving us access to a new way of understanding—and
improving—our behaviors. Like Freakonomics or The
Tipping Point, Spent is a bold and revelatory book that
illuminates the unseen logic behind the chaos of consumerism
and suggests new ways we can become happier
consumers and more responsible citizens.
A leading evolutionary
psychologist probes the hidden
instincts behind our working,
shopping, and spending
浅显的道理反过来复过去说倒也能说出点老太婆的肚皮来啊——净道道儿~
评分开了个头,有点意思。天呐,读太久都忘记了
评分坚定不移anti evolutionary psychology.
评分用进化论的方法看人类的消费行为和市场营销手段!很幽默啊
评分坚定不移anti evolutionary psychology.
Spent 2024 pdf epub mobi 电子书