Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
發表於2024-05-23
Change by Design 2024 pdf epub mobi 電子書 下載
總體來講,這本書的框架和思維方式都是我比較喜歡的,核心內容是錶達瞭設計是一個生活或工作方式,設計是一種貫穿企業發展全過程的思考。美中不足的是,不知道是翻譯的原因還是原著本身存在的問題,內容的錶達不夠透徹、不夠簡明、不夠流暢。 設計從一個狹窄的領域延伸到商業...
評分Tim Brown說所謂設計思維(Design Thinking)就是指利用設計師的敏感性以及設計方法在滿足技術可實現性和商業可行性的前提下來滿足人的需求,這句話談到瞭設計師思考問題的三個齣發點....... http://www.iamhukai.com/?p=889
評分 評分 評分“異花授粉”究竟意味著什麼呢?是某種突然間打動你的東西?你能為它製訂計劃嗎?事實上,“異花授粉”有兩個方麵。它有主動的一麵——瞭解新的程序、方法和技術,也有被動的一麵——得為新的想法騰齣時間或者創造空間。最好的“異花授粉”鼓勵這些實踐活動的兩個方麵。 培養技...
圖書標籤: 設計 design ideo thinking 設計理論 Innovation 設計思維 工業設計
雜事太多,斷斷續續讀完的。有啓發但是還沒有觸動到實際的行動,自勉。
評分雜事太多,斷斷續續讀完的。有啓發但是還沒有觸動到實際的行動,自勉。
評分其實是超五星的設計書。
評分果然是不做不知道的東西
評分09年當時應該是很棒的有啓發的書,雖然現在看許cliche–産品即服務,服務即體驗的理念,共情、觀察、human factors, prototype 串在大量用戶實踐中,理念是讓消費者參與設計體驗。正好可以讓我藉用些說得很漂亮的話做一個新提案的presentation ^O^
Change by Design 2024 pdf epub mobi 電子書 下載