Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In "Design-Driven Innovation: How to Compete by Radically Innovating What Things Means", Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in. "Design-Driven Innovation" offers a provocative new view of innovation thinking and practice
發表於2024-06-01
Design Driven Innovation 2024 pdf epub mobi 電子書 下載
Roberto Verganti: Changing the rules of competition by radically innovating what things mean Roberto is Professor of Management and innovation at Politecnico di Milano and author of Design-driven Innovation He talked to us about the importance of meaning. M...
評分"Without the research on reduction and simplification by abstract artists,who deard to challenge dominant assumptions about aesthetic language accepted for centuries? computers would have Victorian decoration."
評分Roberto Verganti: Changing the rules of competition by radically innovating what things mean Roberto is Professor of Management and innovation at Politecnico di Milano and author of Design-driven Innovation He talked to us about the importance of meaning. M...
評分你來到一個瞭房間裏,你忽然發現自己被浸泡在一種靛藍色與紫色的環境中。燈光的邊際在牆上漸漸地變成淡藍色,溫柔地流動這、閃爍著。在這美麗的氛圍當中,你感到愜意,感到暈眩乃至激動。你以為這是晚霞,可是打開窗戶你卻發現這是徹底的黑夜。你忽然發現瞭這光亮的源頭,它在...
評分你來到一個瞭房間裏,你忽然發現自己被浸泡在一種靛藍色與紫色的環境中。燈光的邊際在牆上漸漸地變成淡藍色,溫柔地流動這、閃爍著。在這美麗的氛圍當中,你感到愜意,感到暈眩乃至激動。你以為這是晚霞,可是打開窗戶你卻發現這是徹底的黑夜。你忽然發現瞭這光亮的源頭,它在...
圖書標籤: 設計 innovation 創新 商業 Design 設計驅動創新 business_inovation 英語
寫的非常好的一本書。深刻理解齣瞭innovation!很有啓發
評分這個書值得一說,有意思。先說一個讀書讀到一個小小full circle: 最近剛好對Mondrian有強烈興趣,人物作品介紹看瞭3本,love abstract art and all, 但是就是不懂,為什麼這個人這麼有名!DDI(本書)裏麵恰好給迴答瞭!
評分羅伯特的研究員剋勞迪和亞曆山大給上的課,迴來正在迴顧碼文,作為沒接觸過管理和周詳商業學習的設計生,壓力真是大,書中大部分覺得是意大利品牌例子,下麵還有人說大多數沒聽說過,OK!聽慣瞭UCD還沒明白什麼是UCD的時候,DESIGN DRIVEN是很有魔力的,所以纔足以造就ALESSI ARTEMITE她們的獨有魅力。。。書讀起來確實冗長,羅伯特也反反復復把觀點提來提取的,設計驅動---市場牽引----技術推動的模型還是很妙的!繼續碼字!
評分Radical Innovation VS Incremental Innovation
評分羅伯特的研究員剋勞迪和亞曆山大給上的課,迴來正在迴顧碼文,作為沒接觸過管理和周詳商業學習的設計生,壓力真是大,書中大部分覺得是意大利品牌例子,下麵還有人說大多數沒聽說過,OK!聽慣瞭UCD還沒明白什麼是UCD的時候,DESIGN DRIVEN是很有魔力的,所以纔足以造就ALESSI ARTEMITE她們的獨有魅力。。。書讀起來確實冗長,羅伯特也反反復復把觀點提來提取的,設計驅動---市場牽引----技術推動的模型還是很妙的!繼續碼字!
Design Driven Innovation 2024 pdf epub mobi 電子書 下載