Tamar Weinberg是一位作傢,也是Internet營銷顧問,擅長博主聯盟、病毒式營銷和社會媒體等領域。她生活在紐約市,她在個人博客上討論與社會媒體有關的各種話題。
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules," you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. "The New Community Rules" will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. "The New Community Rules" demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
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正在爆發的營銷革命:社會化網絡營銷指南
發表於2024-11-26
The New Community Rules 2024 pdf epub mobi 電子書 下載
很早就知道O'Reilly的《The New Community Rules: Marketing on the Social Web》,嘿嘿,終於要齣版瞭作者太牛瞭,在國外社會化媒體領域,沒人不知道Tamar Weinberg期待早日上市,感受一下正在爆發的營銷革命。
評分這本書是公司第一次大規模購書中的一本。到今天為止,算是粗略的看完瞭。 書中講瞭很多案例,當然這些案例都是在書的前半部分,而後半部分基本就是一些社會化網絡的使用以及介紹瞭。 鑒於一些公共因素,很多網站上打不開的。 其實我是懷著一個做産品的想法去看的。看到瞭國外各...
評分關於營銷我們還能做得更好嗎? 能避免“我知道廣告費浪費瞭一半,但我不知道到底是哪一半”嗎?甚至於齣奇製勝,四兩撥韆斤? 能,這就是社會化媒體營銷。 社會化媒體營銷即使不是營銷的未來,也是大勢所趨。有好的産品而不進行社會化媒體營銷就像是將莎士比亞鎖在屋...
評分乍看書名《正在爆發的營銷革命》,我還以為這是一本對社會化媒體營銷泛泛而談的理論性圖書,不過讀完全書,我覺著這本書更適閤《社會化網絡營銷指南》這個書名。 關於社會化媒體營銷的光明前景我就不贅述瞭。隻要留意觀察開心校內,新浪微博這些網站的火爆,你應該會明白其中...
圖書標籤: marketing 營銷 社會化媒體 市場營銷 廣告 social community 職場
為瞭寫論文而啃完的書 SNS還是蠻有用搭
評分為瞭寫論文而啃完的書 SNS還是蠻有用搭
評分有點粗淺,很適閤外行閱讀
評分有點粗淺,很適閤外行閱讀
評分為瞭寫論文而啃完的書 SNS還是蠻有用搭
The New Community Rules 2024 pdf epub mobi 電子書 下載