The New Community Rules 2024 pdf epub mobi 电子书

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The New Community Rules 2024 pdf epub mobi 电子书著者简介

Tamar Weinberg是一位作家，也是Internet营销顾问，擅长博主联盟、病毒式营销和社会媒体等领域。她生活在纽约市，她在个人博客上讨论与社会媒体有关的各种话题。

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发表于2024-07-01

The New Community Rules 2024 pdf epub mobi 电子书

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全书讲了基于博客、微博、SNS、社会化书签、博客等网站的营销策略。不过大多数都在讲此类网站的具体使用方法。比如twitter、facebook、flickr、strumbleupon、delicious等网站的基本使用技巧。而这些网站大多数在国内是被墙了的，或者是基本无人问津的。不过还好在国内都有对应...

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乍看书名《正在爆发的营销革命》，我还以为这是一本对社会化媒体营销泛泛而谈的理论性图书，不过读完全书，我觉着这本书更适合《社会化网络营销指南》这个书名。关于社会化媒体营销的光明前景我就不赘述了。只要留意观察开心校内，新浪微博这些网站的火爆，你应该会明白其中...

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读完这本书，令我印象最为深刻地是参与就是营销这一章。现在企业、员工，顾客之间的沟通正走向越来越透明化，也是企业必须跨越的一步，而参与就是使双方的沟通更简单化。直接化，效果也会呈现立体化。参与现象不管是企业与员工，还是员工与顾客，已经是时代的一...

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出版者:O'Reilly Media

作者:Tamar Weinberg

出品人:

页数:370

译者:

出版时间:2009-7-14

价格:USD 24.99

装帧:Paperback

isbn号码:9780596156817

丛书系列:

图书标签: marketing 营销社会化媒体市场营销广告 social community 职场

The New Community Rules 2024 pdf epub mobi 电子书图书描述

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules," you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. "The New Community Rules" will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. "The New Community Rules" demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

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正在爆发的营销革命:社会化网络营销指南

The New Community Rules 2024 pdf epub mobi 电子书

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