REPOSITIONING 2024 pdf epub mobi 電子書 下載


REPOSITIONING

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REPOSITIONING pdf epub mobi 著者簡介

Jack Trout is president of Trout & Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic Positioning and the bestsellers

Marketing Warfare and The 22 Immutable Laws of

Marketing. Trout’s books have been translated into

16 languages, including the BusinessWeek bestseller

The New Positioning. You can visit his Web site at

www.troutandpartners.com.

Steve Rivkin is a naming expert with Trout & Partners

and coauthor of three books with Jack Trout. He is founder

of Rivkin & Associates LLC, a marketing and communications

consultancy in Glen Rock, N.J. Visit Steve at

www.rivkin.net.


REPOSITIONING pdf epub mobi 圖書描述

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . .

BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.

CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.

MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.

Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand.

Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.

REPOSITIONING 2024 pdf epub mobi 電子書 下載

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發表於2024-12-23

REPOSITIONING 2024 pdf epub mobi 電子書 下載

REPOSITIONING 2024 pdf epub mobi 電子書 下載

REPOSITIONING 2024 pdf epub mobi 電子書 下載



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REPOSITIONING pdf epub mobi 讀後感

評分

看到有些人評論這本書差,真懷疑他們的水平,不是真正懂定位的不知道它的價值,特勞特這本書是他畢生經驗的總結,要讀瞭他全部的著作,纔能理解這本書的深度,這薄薄的一本書,就頂得上侯惪夫那本《重新認識定位》這個大部頭瞭,適閤CEO們隨身攜帶,經常對照思考  

評分

1、重要的不是你想要做什麼,而是競爭對手允許你做什麼。 2、重新定位的最初定義是為你的競爭對手貼上負麵標簽,從而為自己建立正麵定位。 3、攻擊必須引起共鳴。每一次你為競爭對手貼上負麵標簽時,這種負麵標簽必須是能很快得到消費者認同的。 4、你的品牌概念需要有“爆炸效...  

評分

評分

《重新定位》就是定位後要持續的擁抱變化,調整戰略和計劃。任何東西都不可能一成不變,除瞭變化。對於這個時代而言,顛覆性的技術無疑讓變化更加快速且猛烈。 營銷的對象是人,研究人性將是營銷成功的根本。對於企業和CEO而言,如何識彆競爭、變化和危機,並根據企業的現狀做...  

評分

——讀《重新定位》 在市場經濟競爭越來越激烈化的今天,如何定位自己的企業以及現有的産品,是任何一個企業發展和壯大過程中必做的功課。作為國內企業的經營者與管理者,甚或是在企業管理與營銷管理等方嚮謀求更深發展並有所期待的人,尤其需要特勞特式“有史以來對美國營銷...

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出版者:McGraw-Hill
作者:Jack Trout
出品人:
頁數:224
譯者:
出版時間:2009-10-9
價格:USD 26.95
裝幀:Hardcover
isbn號碼:9780071635592
叢書系列:

圖書標籤: Marketing  美國  特勞特  定位  MKT   


REPOSITIONING 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

REPOSITIONING pdf epub mobi 用戶評價

評分

最後一章講得太CEO瞭,也沒有actionable solution。好吧,長篇的議論文。

評分

最後一章講得太CEO瞭,也沒有actionable solution。好吧,長篇的議論文。

評分

最後一章講得太CEO瞭,也沒有actionable solution。好吧,長篇的議論文。

評分

最後一章講得太CEO瞭,也沒有actionable solution。好吧,長篇的議論文。

評分

Distribution / Be different / Perception change is a process

REPOSITIONING 2024 pdf epub mobi 電子書 下載


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