Design Driven Innovation 2025 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Design Driven Innovation 2025 pdf epub mobi 电子书著者简介

Design Driven Innovation 电子书图书目录

下载链接在页面底部

下载链接1
下载链接2
下载链接3

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2025-04-03

Design Driven Innovation 2025 pdf epub mobi 电子书

喜欢 Design Driven Innovation 电子书的读者还喜欢

Design Driven Innovation 电子书读后感

评分☆☆☆☆☆

苹果公司的一位市场经理曾将市场调查描述为这样一个过程，基本就是“史蒂夫·乔布斯每天清晨对着镜子，追问自己究竟想要什么”。这一说法听上去荒谬而且不合逻辑，它似乎违背了“以用户为中心”的那套创新的主流理论。我们似乎一直被那些分析师轮番轰炸，告诉我们公司要有远见...

评分☆☆☆☆☆

Roberto Verganti: Changing the rules of competition by radically innovating what things mean Roberto is Professor of Management and innovation at Politecnico di Milano and author of Design-driven Innovation He talked to us about the importance of meaning. M...

评分☆☆☆☆☆

你来到一个了房间里，你忽然发现自己被浸泡在一种靛蓝色与紫色的环境中。灯光的边际在墙上渐渐地变成淡蓝色，温柔地流动这、闪烁着。在这美丽的氛围当中，你感到惬意，感到晕眩乃至激动。你以为这是晚霞，可是打开窗户你却发现这是彻底的黑夜。你忽然发现了这光亮的源头，它在...

评分☆☆☆☆☆

"Without the research on reduction and simplification by abstract artists,who deard to challenge dominant assumptions about aesthetic language accepted for centuries? computers would have Victorian decoration."

类似图书点击查看全场最低价

出版者:Harvard Business Press

作者:Roberto Verganti

出品人:

页数:288

译者:

出版时间:2009-8-3

价格:USD 35.00

装帧:Hardcover

isbn号码:9781422124826

丛书系列:

图书标签: 设计 innovation 创新商业 Design 设计驱动创新 business_inovation 英语

Design Driven Innovation 2025 pdf epub mobi 电子书图书描述

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In "Design-Driven Innovation: How to Compete by Radically Innovating What Things Means", Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in. "Design-Driven Innovation" offers a provocative new view of innovation thinking and practice

Design Driven Innovation 2025 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

Design Driven Innovation 2025 pdf epub mobi 用户评价

评分☆☆☆☆☆

Radical Innovation VS Incremental Innovation

评分☆☆☆☆☆

讲设计是创新的一种方式，前面例子挺有趣，就是我读着实在觉得和market niche很像，没有被说服这两者的区别。作者大概是说，design-driven innovation 重新定义了事物怎么被用，用来做什么。后半段就有点尬吹了，说企业家怎么联系design discourse，明明一章可以说完的事情，吹了小半本书。

评分☆☆☆☆☆

Swatch的故事特别精彩

评分☆☆☆☆☆

Swatch的故事特别精彩

评分☆☆☆☆☆

radical innovation不可能通过consumer来传达出的，去一步步细化完善自己去 fit 消费者的现有行为习惯，这种永远是incremental，要想有市场前瞻性，就像persuasive technology research，直接去影响并给他们建立一种新的行为习惯，让他们去适应产品，“大跨步创新从而让他们对产品产生新的感情”，风险和难度必然也大很多。

Design Driven Innovation 2025 pdf epub mobi 电子书